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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,652 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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2001 - 2025 of 6,142 Reviews for Foundations of Digital Marketing and E-commerce

By Muhammad U

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Jun 1, 2024

This is a great learning resource I got a lot of knowledge in this course.

By Keyven

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Mar 26, 2024

Super beginner friendly and I loved the way the information was presented.

By Robel T

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Jan 18, 2024

I'm absolutely thrilled that I made the decision to enroll in this course.

By Adekunle A

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Aug 12, 2023

Great teamwork...

Please I would love to know if I could get remote work?

By Mechmet S

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Jul 2, 2023

Really helpful content for establish the foundations of digital marketing.

By Lana A

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Jun 13, 2023

Brilliant. Informative and easy to "digest". Great as a foundation course.

By Miriam R A M

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May 10, 2023

Well organized content. The diverse exercises keep my curiosity always up.

By Jordi B

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Apr 26, 2023

Great basic overview to understand digital marketing and ecom fundamentals

By Fariha m

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Apr 18, 2023

An outstanding learning environment with useful materials. I recommend it.

By MO

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Mar 25, 2023

This was a very thorough introduction to digital marketing and e-commerce.

By Reesa K

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Jan 18, 2023

Very informative. Very easy to understand and love the bite-size approach!

By Dylan K

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Dec 20, 2022

Engaging and likeable presenters, and good foundational material to learn.

By Paul B

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Dec 2, 2022

Absolutely fantastic. Thorough, engaging and relevant. Highly recommended.

By Ali T S

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Oct 31, 2022

Love the course and starting as a digital marketer it will help me a lot.

By Hammad R

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Oct 29, 2022

Outstanding this course and clear all of my problem for watch this course

By Sajad B

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Sep 24, 2022

very practical and I am really passinate about learning more from Google.

By Haitham A

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Aug 28, 2022

very good course with lote of usfeul information with easy mothod to learn

By Whítnéy M A

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Mar 15, 2025

Had a wonderful time doing this course! Hopefully it lands me a job soon.

By Mohammad R

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Mar 8, 2025

very tough course it require lot of foucs and dedication to stay on track

By SAMARJEET R

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Feb 19, 2025

it was an amazing experience, each and every concept was crystal cleared.

By Merit A K U

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Dec 18, 2024

great course to learn about digital marketing and E -commerce to beginner

By The S S

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Aug 28, 2024

I love this Course. thanks to faith leads university for this opportunity

By Thoon N N

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Jul 31, 2024

it is very helpful for us because we can learn work from home very easily

By Habib A Q

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Feb 26, 2024

If you want to upgrade your market knowledge, enroll you won't regret it.

By Sandro G

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Jan 21, 2024

Amazing course if you ara looking to integrate to marketing or e-commerce