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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,652 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1876 - 1900 of 6,137 Reviews for Foundations of Digital Marketing and E-commerce

By Daniela G D G

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Sep 3, 2023

This is a great course to understand and learn easily the concepts of marketing

By Deleted A

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Sep 2, 2023

Interesting and helpful course for everyone who interested in Digital Marketing

By Rafael B

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Jul 19, 2023

Great overview of the main topic in Digital Marketing and eCommerce. Well done.

By Lane K

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May 7, 2023

Very full of content and I learned very much. Excited to start the next course!

By Sujit K T

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May 4, 2023

Courses are great and user friendly to understand with easy optimization of UI.

By Satyajeet B

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Mar 28, 2023

A big thanks to coursera to provide me this course to enhance/boost my skills..

By Magdaline O

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Mar 28, 2023

very good course and the tutors make it easy to understand the course.thank you

By Muhammad U

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Mar 3, 2023

Great Course to kick start a digital marketing and e-commerce learning journey.

By Samuel k

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Jan 20, 2023

Excellent course that has changed my perspective towards digital and eCommerce.

By Shikhar S

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Nov 25, 2022

Excellent basic information shared with the help of videos and written content.

By Maxim A

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Sep 21, 2022

Great course for those who want to learn about digital marketing and e-commerce

By Himanshu N

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Sep 18, 2022

Absolutely amazing start to the course, really good introduction to the series

By Alvaro A A I

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Jul 18, 2022

I loved it! It has very valuable information and concepts. It is well worth it!

By Mohamed M T H

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Jun 19, 2022

MORE THAN PERFECT AS A BEGINER FOR DEFINATIONS BUT PRACTICAL IS NEED TO IMPROVE

By paula r l

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Jun 16, 2022

Excelente introduccion al marketing digital e E-commerce. Muy buenos contenidos

By winner a

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Jun 9, 2022

A very good course to understand the basics of digital marketing and e commerce

By Sarah A

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May 10, 2022

This course made me excited to learn more about digital marketing & e-commerce!

By Marcin M

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Mar 15, 2025

It was helpful to review and check my knowledge. Can't wait for the next step!

By álvaro d m

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Feb 21, 2025

Excellent methodology to learn the basics of digital marketing and e-commerce.

By Cyndi B

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Feb 11, 2025

Great foundational course that sets expectations what a Digital Marketer does.

By Jiayu G

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Jan 31, 2025

It's a great course to know the entry level of digital marketing and Ecommerce

By Kainat F

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Dec 13, 2024

This course is playing very important role in building the career of a person

By Zainab R

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Oct 3, 2024

It was a great learning experience. Learnt many meaning full lessons and tips.

By Vanessa C

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Aug 29, 2024

Fabulous course. Get your basics cleared with this course. A refresher truly!

By BASEEMA D

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Aug 10, 2024

I rate 5 because I've received a lot of knowledge regarding digital marketing.