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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,652 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1951 - 1975 of 6,142 Reviews for Foundations of Digital Marketing and E-commerce

By Augusto W

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Mar 7, 2023

Very helpful and thanks to the aid i have the chance to complete this course

By Rita A

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Feb 20, 2023

The course content was well-detailed and easy to understand! Glad I enrolled

By Zakaria M

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Feb 7, 2023

i learned a lot of thinks in this course thanks to coursera and google staff

By Hawa M

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Jan 31, 2023

It is a really great course and the instructors make it better to understand

By Mother N

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Jan 28, 2023

This Digital Marketing and E-commerce Foundation course is very interesting.

By Shawntell E

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Dec 27, 2022

This course had been very informative and I look forward to what is to come.

By Diosmary F

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Nov 28, 2022

I really love this course, the methodology and all the contents are perfect!

By Ibnu H H

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Nov 19, 2022

Its recommended online courses whoever want to learn about digital marketing

By Austin N

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Nov 16, 2022

Well-tailored, clear, and informative, offering a great learning experience.

By Mansi B

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Nov 8, 2022

This is a good foundational course with easy to learn content for beginners.

By Razan S ( ع س

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Nov 8, 2022

excellent for beginner , well done materials, and the quizzes are very smart

By Erika D L R

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Sep 26, 2022

This course was a great overview of what is E-commerce & Digital Marketing.

By Suvarna D

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Sep 16, 2022

It was great to learn about digital marketing an e commerce in this course.

By Deleted A

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Aug 5, 2022

Excellent course for someone just learning or even with a base of knowledge.

By Gen

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Jul 5, 2022

Great detailed info and interactive material for different learning styles.

By Nguyen M C

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Mar 20, 2025

nice to have, but compared to the GG analytics course, its not as practical

By Marilou A

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Oct 30, 2024

Please correct the name, I misspelled it change to MARILOU ARENO. THANK YOU

By Nicolás C

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Oct 7, 2024

Great starting point for a specialized digital marketing career, thank you!

By Yordan J M C

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Aug 21, 2024

muy muy bueno este curso online la verdad uno aprende mas de lo necesitado.

By MAHMOUD R

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Apr 26, 2024

great .... i went to anther world after studding this .... thanks coursera

By Muhammad Y

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Jan 9, 2024

Best course ever from Experts in field, with engaging and motivating way :D

By Crystal C

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Dec 13, 2023

Well structured, and more information than I could have imagined. Thank you

By Jailton A d O

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Oct 17, 2023

Conteúdo valioso para quem está iniciando no Marketing Digital. VALIOOOSO!!

By me b

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Oct 3, 2023

it was basic and fundamental, but needed to learn to proceed the next step.

By Ernigem I

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Sep 27, 2023

You could clearly understand the topic at hand, and teaching was made easy.