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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,652 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

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1901 - 1925 of 6,137 Reviews for Foundations of Digital Marketing and E-commerce

By Kim

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Jul 6, 2024

comprehensive entry-level knowledge for anyone interested in digital marketing

By RAJA A

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Mar 16, 2024

It is the best platform to learn this course(Digital marketing and E-commerce)

By DEBABRATA M

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Feb 6, 2024

Very good for understnding the fundamentals of E-commerce & Digital marketing.

By Muhammad T

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Jan 21, 2024

A well-crafted course, giving foundations of Digital Marketing and E-commerce.

By Pablo J V L

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Oct 12, 2023

Es un curso genial, aprendi mucho y me encanta la forma de enseñanza de Google

By Nur S B M S A

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Jul 7, 2023

It is a great course to give an understanding to a beginner like me. Thank you

By Wes P

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Jun 25, 2023

Great information that builds a foundation to understanding digital marketing!

By Eric N

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Jun 21, 2023

GREAT COURSE, I ENJOYED LEARNING FROM WEEK 1 TO WEEK 4. AMAZING LECTURERS TOO

By Dan B

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Apr 9, 2023

Very useful. It was a pleasure to learn more about marketing in virtual space.

By Naa'ilah S

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Feb 13, 2023

I loved it! I learnt so many new things about digital marketing and e-commerce

By Muhammad I U K

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Jan 19, 2023

A very informative Course. It will truly change the cores of your destination.

By Cassandra G (

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Jan 7, 2023

Had a great time. Learn a lot about what's out there. Cant wait for the future

By Farhan K

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Dec 25, 2022

Thank you so much Google !! This course is amazing.

I have learnt a lot form it

By K E

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Dec 23, 2022

I just love this course , looking forward to learn new thing. I am so excited.

By Wahid B

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Nov 30, 2022

I learned a lot of new things related to my passion.

Thanks Google and Coursera

By Amisha A K

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Nov 7, 2022

this course is amazing and I’m looking forward to learn other courses as well.

By Rose M E

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Oct 22, 2022

this course was a great insight on the path that i am currently on thank you.

By Godwin U

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Oct 19, 2022

The breakdown for each topic was excellently expressed for easy comprehension.

By Adiel M

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Oct 9, 2022

amazing course i love every bit of it and how simple it was put to understand

By William M

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Sep 23, 2022

The course has introduced me to the world of digital marketing and e-commerce

By Berti R G

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Sep 13, 2022

A great course for me who switching career. Thanks for providing this course.

By Muhammad M S A

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Aug 12, 2022

Its excellent journey of basic learning about Digital Marketing and E-commerce

By Aashiqe R

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Jul 31, 2022

Super easy to understand, covers all the concepts that a beginner should know!

By Malik A

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Jul 23, 2022

the best help for the beginners ever to start their career..highly appreciated