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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,704 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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851 - 875 of 1,400 Reviews for Attract and Engage Customers with Digital Marketing

By Danny O

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Apr 8, 2023

Absolutely Amazing Course

By Rosemond P

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Jan 30, 2023

GREAT! This program! Hmm!

By Janine W

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Jan 22, 2023

Top notch course material

By เธียรชัย พ

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Oct 23, 2022

Good lesson for marketer

By Ngô H Q

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Oct 19, 2024

It is useful for my work

By Alfonso F

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May 28, 2024

Excelentes conocimientos

By Jadoui A

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Mar 31, 2024

thank you for the course

By Raghav S

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Jan 31, 2024

teaching was really nice

By Ayesha

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Nov 28, 2023

detailed and easy course

By Ivan K R L

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Aug 18, 2023

Very Informative content

By Vincent B

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Feb 11, 2023

Thank you, for your time

By Mariia Z

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Jan 16, 2023

Great course! Thank you.

By Al “

•

Oct 12, 2022

Excellent for beginners

By Abraham C

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Apr 1, 2024

very informative course

By Sowmya C L

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Aug 3, 2023

Very Informative Course

By Fazil Z

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May 24, 2023

Very valuable knowledge

By Fernanda V

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Dec 19, 2022

Muy feliz con el curso.

By Sylverlyn M

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Jun 20, 2022

very interesting course

By Davina C

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Nov 21, 2024

interesting and useful

By Mustafa O

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Nov 5, 2023

Definitely recommended

By Fernando O

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Apr 6, 2023

Great! Learning a lot!

By Syed M H

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Nov 28, 2022

It was great learning.

By Keerthana C

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Nov 18, 2022

It is very good course

By Muhammad M H

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Oct 10, 2022

An excellent learning!

By Abdelrahman E

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Aug 18, 2022

amaazing seo knowledge