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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,704 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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751 - 775 of 1,400 Reviews for Attract and Engage Customers with Digital Marketing

By MUHAMMAD M J

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Oct 14, 2022

excellent work & Knowledgeable.

By Saad S

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Oct 10, 2022

excellent , i have learned alot

By Jan E

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Nov 5, 2024

Interesting informative course.

By olanrewaju o

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Sep 7, 2024

This course was very insightful

By Lordelyn B

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Aug 22, 2024

Learned o lot from this course.

By julio c u r

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Jul 26, 2024

He aprendido demasiado. Gracias

By Bobby B

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Jul 10, 2024

I'm blessed with this learnings

By Deleted A

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Nov 26, 2023

I enjoyed learning this course.

By Salaar B

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Oct 16, 2023

Experts have done a great work.

By rahima k

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Jun 22, 2023

This course helped me immensely

By Huma M

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Feb 7, 2023

This course is very informative

By Amit S P

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Dec 21, 2022

great learning......!!!!!!!!!!!

By Sheyamalavathy

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Nov 8, 2022

really helpful in the coursera

By A E

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Sep 22, 2022

This is really taking me there

By Oty C

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Aug 2, 2022

Excelente curso, muchas gracias

By Frances H

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May 29, 2022

very helpful and comprehensive!

By Mujtaba H

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May 27, 2022

WELL COACH IS VERY GOOD ADVISER

By Alejandro C S

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Jan 20, 2025

Fantástico y muy instruccional

By Shraddha n

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Jan 12, 2025

Excellent teaching by Coach AK

By Viktoriia K

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Dec 9, 2024

AK is a very charismatic coach

By irene c

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Jul 22, 2024

Very informative and practical

By DIFA D A

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Jul 19, 2024

great course, very challenging

By Faizan H

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Apr 6, 2024

VERY USEFUL HIGHLY RECOMMENDED

By D. W

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Feb 24, 2024

Great course and lots of info!

By S A

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Jan 14, 2024

Very well presented impressive