Chevron Left
Back to Attract and Engage Customers with Digital Marketing

Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,704 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

Filter by:

901 - 925 of 1,400 Reviews for Attract and Engage Customers with Digital Marketing

By Gabriela A

•

Mar 2, 2025

¡Excelente curso! A

By Agurto C M B

•

Oct 11, 2024

Me parece excelente

By Maroly M S

•

Sep 19, 2024

excelente contenido

By Gihan K

•

Aug 8, 2024

an amazing learning

By SOPHIA S H

•

Oct 7, 2023

Incredible teaching

By Dorcas S

•

Sep 27, 2023

excellent teachings

By marco m

•

Aug 23, 2023

really great course

By Nisar F

•

May 1, 2023

Liking this course.

By Haroon A

•

Jan 2, 2023

Great experience!!!

By solomon o

•

Oct 10, 2022

i love this course

By Kehinde A A

•

Aug 9, 2022

It is very engaging

By JUAN P S

•

Oct 23, 2024

DEMASIADO COMPLETO

By Rishabh G

•

Aug 26, 2024

very good material

By Saad S

•

Jul 20, 2024

Highly Recommended

By Kostadin S

•

Apr 11, 2024

Really beneficial!

By Tierre W

•

Oct 6, 2023

Great information.

By Jyoti

•

Sep 22, 2023

best teachers ever

By Rosemary l

•

Apr 25, 2023

I like this course

By Amara I E

•

Apr 24, 2023

Good Examples made

By Angel M

•

Apr 19, 2023

Excellentexcellent

By Thazin P W

•

Apr 12, 2023

It is really good.

By Ashok k V

•

Jan 5, 2023

Excellent learning

By tanya 1

•

Nov 25, 2022

Easy to understand

By Irina A D V

•

Jul 24, 2022

Muchas gracias! <3

By Sonia M C S

•

Feb 25, 2025

Muy claro y ameno