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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,900 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
...

Top reviews

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

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1426 - 1450 of 2,538 Reviews for Customer Analytics

By Bhavani K P

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Apr 26, 2019

Very Insightful.

By sourabh k

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Dec 7, 2018

Wonderful Course

By Javier d R

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Aug 2, 2018

great course!!!!

By V.V.L.N. S

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Apr 9, 2018

Excellent course

By Sara O

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Sep 3, 2017

Very well taught

By Hai Y T

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Aug 21, 2016

Very informative

By Javier B A

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May 26, 2016

Excellent course

By Fayache A

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May 22, 2016

excellent course

By Pedro R

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Feb 10, 2016

very good course

By Hashir R

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Dec 6, 2015

Best course ever

By Marian N

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Aug 16, 2024

Very insightful

By Zaur

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Aug 3, 2022

Excellent!!!!!

By duru q

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Jun 27, 2021

Excellent study

By MEET L

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Apr 14, 2021

very insightful

By Eiderman M

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Jun 7, 2020

Excelente curso

By PRABHAT K G

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Apr 19, 2020

Good experience

By Sumit S

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Feb 2, 2019

Great insights!

By Juan D G

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Jun 12, 2017

Excelente curso

By ALLEN B

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Sep 1, 2016

A great course!

By Deleted A

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Oct 17, 2015

Awesome content

By Shrawani N

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Jan 19, 2025

great course !

By Abhishek k

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May 5, 2022

great learning

By Gaurav k

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Oct 23, 2021

amazing course

By Yan Z

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Jun 4, 2021

worth learning

By Ali R G

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Mar 15, 2021

I learn a lot.