Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,898 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty
programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors,
predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing
professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and
their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provid...
...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

Filter by:

1501 - 1525 of 2,538 Reviews for Customer Analytics

By Mahesh T

•

Aug 13, 2018

Great course

By Barnajit S

•

Dec 14, 2017

VERY USEFUL.

By sivarama k

•

Jul 4, 2017

very use ful

By Habib S H i

•

Dec 3, 2016

Great course

By Nikita P

•

Jan 26, 2016

cool course!

By Missael L M

•

Jan 20, 2016

Good Course!

By Taher R S

•

Dec 11, 2015

Great course

By Shreya K

•

Dec 9, 2024

good course

By Kondaine K

•

Oct 5, 2024

Eye-opening

By bounphet t

•

Mar 18, 2023

good course

By Marcelo C

•

Jul 31, 2022

MANY THANKS

By Kamlesh R

•

May 16, 2021

good course

By Hazem A

•

Aug 19, 2020

Insightful!

By Dibya R S

•

Mar 21, 2020

nice one !!

By Nikhil S

•

May 24, 2019

Eye opener.

By Mauricio C

•

Apr 23, 2018

I loved it!

By Dmitriy

•

May 5, 2017

motivating!

By Margaret W

•

Nov 16, 2023

Thank you!

By Shweta w K

•

Sep 29, 2022

Excellent

By Sridevi S

•

May 19, 2021

I loved it

By sunil n

•

Sep 29, 2020

no comment

By Rafaela B

•

Jun 20, 2020

Very good!

By XUEJUN W

•

May 9, 2020

so helpful

By Rakesh J

•

Jun 3, 2018

Wonderful!