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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,897 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1526 - 1550 of 2,537 Reviews for Customer Analytics

By Mauricio L R

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Jun 29, 2017

Muy bueno.

By Diego R M

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Jun 20, 2017

Excelente!

By Nicholas C

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Feb 18, 2017

Thank you!

By ALESSANDRA A D C

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Aug 10, 2016

Veru Good.

By Sateesh K R

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May 6, 2016

Gr8 course

By Angelo M

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Apr 20, 2016

Fantastic!

By Majid A

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Feb 22, 2016

Excellent!

By Anshul s

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Dec 17, 2015

Excellent!

By Nazma B

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Feb 13, 2025

its great

By Jinit S

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Apr 16, 2024

very fast

By Chukwubuikem A

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Nov 23, 2023

Educative

By Franklin R

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Oct 30, 2023

Perfect!!

By Yusak A

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Apr 11, 2023

excellent

By Adutov R

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Apr 10, 2023

Goog job!

By Phạm T

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Sep 29, 2022

wonderful

By Simantak S

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May 7, 2022

very good

By zhang w

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Nov 1, 2021

wonderful

By MAYANK Y

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Jun 27, 2021

excellent

By Jorge A D L F Z

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Mar 13, 2021

Excelent.

By Jorge E

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Jun 13, 2020

Excelente

By preetam o

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May 28, 2020

Excellent

By Hlanganani G

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Apr 17, 2020

Very good

By Snehil R

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Feb 1, 2020

Excellent

By Olusegun D O

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Mar 6, 2019

Fantastic

By Azhar K

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Aug 23, 2018

Excellent