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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,897 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1426 - 1450 of 2,537 Reviews for Customer Analytics

By Bhavani K P

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Apr 26, 2019

Very Insightful.

By sourabh k

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Dec 7, 2018

Wonderful Course

By Javier d R

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Aug 2, 2018

great course!!!!

By V.V.L.N. S

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Apr 9, 2018

Excellent course

By Sara O

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Sep 3, 2017

Very well taught

By Hai Y T

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Aug 21, 2016

Very informative

By Javier B A

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May 26, 2016

Excellent course

By Fayache A

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May 22, 2016

excellent course

By Pedro R

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Feb 10, 2016

very good course

By Hashir R

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Dec 6, 2015

Best course ever

By Marian N

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Aug 16, 2024

Very insightful

By Zaur

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Aug 3, 2022

Excellent!!!!!

By duru q

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Jun 27, 2021

Excellent study

By MEET L

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Apr 14, 2021

very insightful

By Eiderman M

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Jun 7, 2020

Excelente curso

By PRABHAT K G

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Apr 19, 2020

Good experience

By Sumit S

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Feb 2, 2019

Great insights!

By Juan D G

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Jun 12, 2017

Excelente curso

By ALLEN B

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Sep 1, 2016

A great course!

By Deleted A

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Oct 17, 2015

Awesome content

By Shrawani N

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Jan 19, 2025

great course !

By Abhishek k

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May 5, 2022

great learning

By Gaurav k

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Oct 23, 2021

amazing course

By Yan Z

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Jun 4, 2021

worth learning

By Ali R G

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Mar 15, 2021

I learn a lot.