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Learner Reviews & Feedback for Start the UX Design Process: Empathize, Define, and Ideate by Google

4.8
stars
16,048 ratings

About the Course

Start the UX Design Process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary. By the end of this course, you will be able to: - Empathize with users to understand their needs and pain points. - Create empathy maps, personas, user stories, and user journey maps to understand user needs. - Develop problem statements to define user needs. - Generate ideas for possible solutions to user problems. - Conduct competitive audits. - Start designing a mobile app, a new project to include in your professional UX portfolio....

Top reviews

MG

Sep 10, 2022

I love this course! Personally, it took me longer than I thought to complete each challenge, but I loved each step, especially the ideation and research part! I already want to start the next course!

SR

Nov 23, 2021

This course has excellent information and guidance that allowed me to get to know my user, know what he wants, how to use it, and for the user to guide me how I can further improve my product design.

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51 - 75 of 2,853 Reviews for Start the UX Design Process: Empathize, Define, and Ideate

By Aditya B

May 6, 2021

I loved how this course took me step by step to understand and do research for my app. The templates, and examples you provide were great, and the instructor was AWESOME!!!

By Fabián A S

May 6, 2021

Amazing course, it was a challenge for those of us who are new to this whole UX process. But I loved every part of it.

By Anita S

May 14, 2023

Explained well, step by step, case-based and project based learning. It help me to create some great portfolios!

By kiran P

Apr 18, 2021

Very well designed with practical and theory. I recommend this course who want really learn real UX process.

By Zain K

Jun 21, 2023

This course was challenging and interesting for me.

By Soha E

May 19, 2023

very good

By Tawi H S

Nov 5, 2021

Good information, and the ideation exercises were so fun! However, the order and time-allotments for this course were not well thought out. For example: when conducting research, we're taught that recruiting interview participants happens first because coordinating with other people takes time, then we continue with other tasks and circle back to interviews once meetings have been arranged. Instead of mirroring the lessons we were taught in it, the course expected that we'd be able to conduct interviews almost instantly. That we were meant to be done with the whole process in a week is unrealistic. I felt that generally, as we were working towards aspects of our projects, the course failed to consider the amount of time it would take to actually complete these tasks. This makes it difficult for us to realistically plan a timeframe we can finish by. It also generates extra stress, because even though the course is meant to be taken at your own pace, the deadlines and deadline notifications make you feel like you're running behind and you'll be punished somehow if you fail to meet them. There were also two weeks in the middle of this course where I had to take a break for a family thing. If it were truly designed to be self-paced, this wouldn't feel like an issue, but I kept getting notifications and warnings. There was no way to say, "hey, I need a short break. I'll be back." So, are you going to let it be self-paced, or are you going to impose deadlines that threaten the loss of a passing grade if not met? I'm getting mixed messages.

By Maisura J

Jun 16, 2021

Some part of course material was bit confusing, as the example situations were never consistent. So, I couldn't work on any specific case study till the end, except what I have selected from prompts.

But, overall course material was good. Was a great learning!

By Ramanathan R S

May 17, 2023

Since most of the works are theoretical+ practical which was bit dull in the beginning but it was a good journey. Thank you coursera and google for this wonderful course.

By Alison J

May 22, 2021

I'm quitting because I don't live in an urban area and can't find any people to interview that would participate in the type of company ideas we were given.

By Vedant M

Jun 9, 2023

It was a great course with a great sense of learning stuffs with good practices to work with for developing the better User experience concepts.

By Monem S

Apr 24, 2021

There are a lot of ways to improve this course assignment.

By samira s

Jun 10, 2023

This course was a bit difficult and time-consuming

By Jiacheng G

Apr 24, 2021

The weekly challenge can take you a lot of hours.

By Becca F

Jul 23, 2022

The first course was good – I really liked the in-depth introduction to the many aspects of UX Design. I had no idea there was so much to it! And many different specialty branches there were. It was a lot, but I felt like the information was valuable.

The second course was a little harder for me, and it’s where I ran into my first problem with the overall structure of the course. This was where we had to submit our first peer review assignment on creating user personas, something I worked really hard on. However, I ended up getting a failing grade because the two people who reviewed my personas literally filled out the rubric wrong. We had to have 6 items for each of our personas: an image, demographic info, a quote, goals, frustrations, and a scenario. Both of my personas literally had all of these, but the two people who filled out the rubric marked that I was missing items when I CLEARLY WAS NOT. And their in-depth feedback comments consisted of “good” and “great.”

So, I “failed” and had to resubmit because I ended up with lazy peers who were just flat out wrong.

There was no instructor or moderator to report this to or dispute. When I tried to find answers in discussion forums, I was taken around in circles by Coursera that led nowhere, except “you’ll just have to resubmit.” And that was from someone’s comment from a forum, not Coursera.

So I updated my slides to literally number and title each of the items to PROVE I had all six items. I passed the second time but one of the comments was, “I don’t think you needed to number the sections.” Well, apparently I did.

There’s another downside to the peer reviews – because you are the “peers” and basically the ones in charge of the grading, you WILL be in a position to fail other students. And frankly for some, you’ll have to. Some of the work other students put in is great, but others…they either didn’t understand the assignment at all or they were just too lazy to do it right. It’s mostly the latter. Do you choose to just give the best grade even though they don’t deserve it? Or do you try to be actually helpful and fail them while giving them pointers to improve? I was in that position and boy, did I not like it.

This course is packed full of really useful information and I like that we’ll have the start of a portfolio at the end. But those peer review assignments are absolutely terrible because they are clearly not moderated by a professional. You’re literally at the mercy of either a dedicated student or a super lazy one – there is no in between.

I still recommend this certificate course due to the wealth of information and the portfolio practice, but just keep in mind that you will be your only advocate when it comes to assignments and many other students are quite lazy and put a damper on the experience all around.

By Dheep S

May 18, 2022

Its a good course for theory, until you start getting into the meat of the researching and project work as you have no instructors or classmates to ask and bounce ideas off until its too late.

By Chelsea P

Jul 2, 2021

Lots of info here, which is good, but needed an extra week to complete the competitive audit because it is so detailed.

By Jen S

Jun 22, 2023

Good so far - but not much opportunity to give or get direct feedback on your work.

By Emma T

Oct 27, 2021

I lost my progress because I missed the deadlines so I had to retake 50% of the course plus redo the final quizes and resubmit the assignment. I reported the issues but I haven't gotten any response from Coursera at all. This just makes me think that you want people to stay on the course longer so that they can pay more. Don't think that's a great experience by any means.

By Fenes

May 10, 2022

I have already completed this course, and it's asking I complete it again.

By Sandon H

Jul 17, 2022

For people who've never even seen a computer before.

By Aaira M

Apr 15, 2024

I didn’t find the course user-friendly because there is no interaction with someone professional if I am facing the issue. I am being asked to put the issue on a discussion forum rather, I would require a support from a professional. If I wanted to do a course like this, then I would have rather used YouTube and not a paid course.

By H M

Mar 31, 2021

This course has really bad assigments and WRONG answers no matter what type of answer in some questions it will be wrong, I recorded 5 times the same questions and all answers are wrong? What type of BS IS THAT? zero stars

By Nguyên N

Oct 29, 2024

In the "Start UX Design Process: Empathize, Define, and Ideate" course by Google, the most interesting thing I learned was the empathize stage. Putting myself in the user's shoes, listening to them, and truly understanding their struggles and needs made me realize that design is not just about creating visually appealing products but also about solving real problems. I especially enjoyed methods like user interviews and behavior observation, which helped me identify pain points that users commonly face in their daily lives. The course also provided useful exercises and assessments that taught me rapid thinking techniques like "rapid design" and "crazy eight," allowing me to explore multiple creative solutions in a short amount of time. The most challenging part for me was the define stage, particularly synthesizing data and selecting the core problem to focus on. After collecting so much user information, I found it difficult to filter out the key insights and accurately define the problem to be solved. This process requires deep analysis and careful consideration, which sometimes left me feeling overwhelmed. However, going through this challenge helped me develop a more systematic way of thinking and improved my ability to assess important factors effectively.

By Pancharas S

Nov 17, 2023

One of the most interesting aspects of this course was delving into the intricacies of user experience (UX) design and understanding the empathize, define, and ideate process. Learning how to empathize with users, define their needs, and ideate creative solutions brought a profound realization of the human-centric nature of design. It was fascinating to see how each phase contributes to creating products that truly resonate with users, prioritizing their satisfaction and engagement. The most challenging aspect was navigating the balance between creativity and practicality during the ideation process. While generating innovative ideas is crucial, ensuring that these ideas align with project constraints and user needs proved challenging. It required a nuanced approach to filter and refine ideas, recognizing that not every creative concept may be feasible or beneficial for the end-users. However, overcoming this challenge provided valuable insights into the importance of iterative refinement and the necessity of grounding creativity in real-world considerations. Overall, the course presented a dynamic and rewarding journey, sparking an appreciation for the complexity and artistry inherent in UX design.