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Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis

4.5
stars
5,091 ratings

About the Course

This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....

Top reviews

JC

May 26, 2020

For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.

SP

Aug 8, 2022

G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.

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1476 - 1500 of 1,620 Reviews for The Strategy of Content Marketing

By MUu M

•

Jun 21, 2019

Good cpurse

By Myriam S

•

Feb 21, 2025

Buen curso

By Yessica C C

•

Nov 19, 2024

Buen curso

By 예솔 최 ( C

•

Mar 28, 2018

It is grea

By mohammad k

•

Dec 21, 2021

thank you

By Monica M T T

•

May 25, 2020

Thank you

By Andrea P H C

•

Nov 22, 2024

Exelente

By ARTHANARISWARAN R

•

May 6, 2020

thanking

By Claudia I M T

•

Nov 23, 2024

Acepto

By wilner v

•

Apr 3, 2023

great

By harshit l

•

Mar 2, 2023

great

By SO P K

•

Mar 18, 2022

Good!

By Prasanta M

•

Jun 3, 2020

Great

By Manoula A

•

Oct 3, 2024

GOOD

By 4749 D P C

•

Jul 19, 2023

yaaa

By Sarvesh U

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Mar 4, 2023

GOOD

By PROMATH N M

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Jul 8, 2020

Nice

By zhao x

•

Feb 18, 2025

hao

By Matteo D G

•

Oct 17, 2022

.

By Rebecca S

•

Apr 23, 2020

First of all: I learned a lot. If you're new to content marketing or have a little experience in a related field but want to refresh your knowledge about content marketing you'll definitely find useful information.

My criticism goes towards the time schedule: in most weeks there are additional podcasts you need to hear which are not in the calculated total time. Also the description says 2-3 hours a week. The calculated time - without the sometimes over one hour podcast - says total times between 2:13 h and 5:56 . Plus time for research, setting up a website, ...

The readings are often very repetitive and feel more like advertising for copyblogger than educational material. I would have loved to hear for examples for different bussiness areas.

For a not native speaker nevertheless everything was understandable, in clear English with just as much technical terms as needed.

I'm not dissapointed I took this course and feel like I know a lot more than before. Just the time schedule needs improvement.

By Gabriele A

•

May 26, 2020

As i said to the final feedback, this is a very interesting course, except for the lack of subtitles in any podcast and more practical example during the lessons, such as real article or sample of them.

Furthermore, i would like to clarify that the review system for assignments is very unfair. I have read of people who complain that they are evaluated with ZERO flat points, this is because many people do not even bother to read the uploaded works. It is unthinkable that in such a course there can be no control for this type of situation, at least an internal feedback system to the assessments so that those who voted with clearly low marks are at least reported to the site.

In my case, i had to reload the project 4 times before looking for a truthful feedback on my work, which therefore inevitably delayed the conclusion of the course.

So, 3 stars for these "problems".

By V. P

•

Dec 12, 2024

I wouldn't mark this course as "Intermediate level", it's rather for beginners. Somebody who's looking for his first steps at content creating and content marketing will find it extremely helpful. But I do have experience in creative writing and was interested in building strategy which unfortunately isn't the strongest part of this course. It's just too vague to be helpful but again, if you don't have a lot of experience at this field, this will help a lot. Peer-reviewed assessment was just terrible, I failed four times and it was my fault only for the first time. Then it was just something... poorly reviewed (for example, one of reviewers marked that the assessment lacked part that was THE FIRST at assessment. I guess he didn't look at it at all). I also made a lot of peer reviews of assessment and clearly a lot of people didn't get a task at all.

By Abdullah E

•

Oct 3, 2024

While this course is designed for beginners, it notably lacks a significant portion of its promised content, specifically the podcasts referenced in the course material. This absence detracted from the overall learning experience, as I frequently had to navigate away from the course to search for definitions and concepts that were supposed to be covered in those missing podcasts. Despite these shortcomings, the course effectively fulfilled its primary objective of introducing me to the fundamentals of content marketing through its engaging videos and quizzes. However, the absence of the supplementary podcasts left much to be desired in terms of comprehensive learning. Overall, it serves as a valuable starting point, but improvements in content accessibility would greatly enhance the experience.

By Clare C

•

May 4, 2022

My Internet skills are below average, thus I had difficulty confirming if I had listened to all the course podcasts. Even after completing the course, I do not know if I heard all the podcasts. They Coursera system should be able to notify me clearly if I missed any homework.

Also, a lot of the material was repetitive. The reading can be edited and reduced by Coursera staff.

Getting technical assistance was not user friendly.

Converting a word document into a pdf file with the template format was technically challenging to me and many other students. Clear, step by step instructions could be provided by Coursera in advance of course so students can be warned and better prepared.

The main instructor, Sonia Simone, was pleasant, entertaining and well prepared.

By Yordan U

•

Jan 19, 2021

The course was very useful and I enjoyed some of the discussion in it.

If I can give feedback that will be regarding the inaccurate weekly time required to go through the materials. This is due to the podcast lectures, which the system does not recognise as separate bits. It calculates the 1-minute videos, where you would have to click to open the podcast recordings externally. This wasn't helpful when planning the learning week ahead. Secondly, the peer-reviewed assignments, especially in week 3 was rather confusing in the way it was explained what needs to be done. I initially thought that is only me, but when I started reviewing other's works, it seemed like different students have understood the requirements differently.