Learner Reviews & Feedback for The Strategy of Content Marketing by University of California, Davis
About the Course
Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. Specifically, you
will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing,
write compelling copy, use a strategic framework when writing, and build your professional brand and authority through content marketing. You
will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Top reviews
JC
May 26, 2020
For those who want to start your content marketing journey, you may want to take this course. It focuses on touch base points but also goes into further details on what you need as a content marketer.
SP
Aug 8, 2022
G​ood course that takes a deep dive into the know-how of using content as a marketing tool and establishing brand and authority by using proper methods of content writing and following SEO guidelines.
1376 - 1400 of 1,620 Reviews for The Strategy of Content Marketing
By Damián N
•Apr 12, 2020
The course is great and the readings are fantastic, but there are so much lesson in podcast (mp3) format, and I have a hearing problem.
By Diana J D D
•Feb 17, 2025
Excelente curso, sin embargo ojala pusieran los materiales de audio y lecturas en otros idiomas o con la opción de traducción. Gracias
By Yuanyuan S
•Feb 12, 2021
Generally, this course gives me quite a skillsets. But I would like to see more animated case analysis instead of reading materials.
By Syed Y
•Jun 24, 2020
This is a very good course and a must have course for the people who want to pursue their career in the field of content marketing.
By Charisse d R
•Aug 4, 2020
Very good course, maybe add more activities as well as a more in-depth guide for peer-evaluators to rate the work more effectively
By Naima N S
•May 24, 2020
Feeback is too random and the instructions sometimes a bit too unclear which is why the submissions differ greatly from eachother
By Shanza S
•Mar 6, 2023
so powerful course u will learn lots of things after this course u will be able to make more effective and attractive content
By Dubravka M v L
•Aug 14, 2020
good material, good readings, good direction to find out more. thank you for making it possible to participate and learn.
By Suryansh K
•Aug 13, 2023
This is an amazing course for the person who is started content marketing and to learn they can start from here.
By Anil G
•Sep 24, 2020
Great course and good to gain more knowledge regarding strategy marketing, contents and dealing with customers
By Chiranjeevi
•Jun 25, 2020
Lots of podcasts make the course vague at times. Assignments are significant that taps the inner potential.
By Elizabeth O
•Jan 16, 2020
Sonia and Brian are fun, informative and engaging to listen to. I've enjoyed all that they've had to share.
By Luis G
•May 26, 2022
Greart course for beginners. It has all the basics you need to know about Content Marketing. Recommended.
By Lydia N
•Feb 3, 2023
Very thorough packed full of useful information by people who really know their stuff. Thanks so much!
By Shawn T B
•Jan 10, 2025
This is an informative course, but be aware that you do not need to purchase a website at Word Press.
By Peter R
•Sep 28, 2020
Very well designed course with facilitators with tremendous knowledge on the subject matter. Love it!
By Angelo M C
•Jul 20, 2020
Me ayudo bastante a complementar mis conocimientos en esta rueda de aprendizaje sin fin, recomendado
By Rohit M
•May 14, 2020
Very insightful course. This is useful for both the begineers and experience learners in the field.
By Yash P
•Jun 13, 2020
The videos and reading materials were great and of great use. Only the podcasts were a bit boring.
By Richa D C
•Aug 1, 2024
While many points in the course will make you think, I expected it to be deeper than what it was.
By Hemanth J R
•May 1, 2020
It is a really good course to help you understand the need for strategies in content marketing.
By Isabel S C
•Jul 21, 2022
Excellent course because in addition to learning many things they also inspire you to improve.
By Total A
•Apr 15, 2024
El curso es excelente, lamentablemente el idioma se vuelve en ciertos momentos una barrera