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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,785 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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1976 - 2000 of 6,179 Reviews for Foundations of Digital Marketing and E-commerce

By Gen

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Jul 5, 2022

Great detailed info and interactive material for different learning styles.

By Nguyen M C

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Mar 20, 2025

nice to have, but compared to the GG analytics course, its not as practical

By Marilou A

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Oct 30, 2024

Please correct the name, I misspelled it change to MARILOU ARENO. THANK YOU

By Nicolás C

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Oct 7, 2024

Great starting point for a specialized digital marketing career, thank you!

By Yordan J M C

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Aug 21, 2024

muy muy bueno este curso online la verdad uno aprende mas de lo necesitado.

By MAHMOUD R

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Apr 26, 2024

great .... i went to anther world after studding this .... thanks coursera

By Muhammad Y

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Jan 9, 2024

Best course ever from Experts in field, with engaging and motivating way :D

By Crystal C

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Dec 13, 2023

Well structured, and more information than I could have imagined. Thank you

By Jailton A d O

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Oct 17, 2023

Conteúdo valioso para quem está iniciando no Marketing Digital. VALIOOOSO!!

By me b

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Oct 3, 2023

it was basic and fundamental, but needed to learn to proceed the next step.

By Ernigem I

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Sep 27, 2023

You could clearly understand the topic at hand, and teaching was made easy.

By Olusegun E

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Sep 19, 2023

Good course, talked about all the basics of digital marketing and ecommerce

By Pooja T

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Sep 13, 2023

very helpful in learning the foundation of digital marketing and e-commerce

By Vidhaan c

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Aug 25, 2023

It feel so good to learn about

Digital Marketing and E-commerce

thank you

By Suliman A

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Aug 13, 2023

Very informative and a nice introduction or refresher for digital marketing

By Kumail S

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Aug 4, 2023

Amazing experience combined with learning and enhancing my marketing skills

By Annah N

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Jun 28, 2023

I learned a lot from this course and I highly recommend it to anyone. Annah

By Admil A

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Jun 6, 2023

Thank you so much for all the materials

I'm so excited to finish this course

By George N P

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Feb 15, 2023

Helps me to understand a basic idea about Digital marketing and E-commerce.

By Jacqueline J

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Feb 10, 2023

The instructors where knowledgeable of the information they shared with us.

By Faith j

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Feb 9, 2023

learning has been interesting and I look forward to learn more in Course 2.

By Peter S

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Feb 4, 2023

Great insights into the foundations and fabric of Digital Marketing. 10/10

By Daud C d A V

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Jan 28, 2023

Great course to obtain an introduction into the world of digital marketing.

By Zoe P

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Jan 18, 2023

Step by step, no heavy tasks. I like it. Learning by doing is the best way.

By Arslan K

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Jan 11, 2023

This course is very well designed and I have learned a lot in this program.