Great overall.

hhhhujjuuuuuu

Solid course.

Good content.

Great insight

Great course!

Great course

Great course

Interesting

Nice course

very good!

Thank you!

thank you

NO PDF

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Good

good

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Would have liked there to be more Q&As throughout the course videos. Really helps students learn/grasp content when interacting with it (via multiple choice, not just rhetorical questions) as we go. The video also looses a lot of its purpose when it's only a close-up of the professors. Being able to see the professors and personalizing the message it is great, but I think there could have been more supporting content (e.g. drawing on screen, pointing, diagrams etc.). Also, whenever there was a link on the video (like the youtube link in Prof. Bell's section), it was not a clickable link. Would have also liked to see what questions I got right/wrong on the quizes and exams so that I could learn from them.

Topics on the course are somewhat "scattered": the first week gives some important fundamentals of marketing, but the rest are quite specific. As a results, the course lacks certain system and approach of creating the system view onto subject. The lack of links/downloadable course materials also makes it less convenient, especially when it comes to accessing some video links shown in the course: additional time is spent just for retyping them. Having lecture slides and lists of external sources also could be useful.

Great content from a highly reputable, esteemed and elite business school. However, I recommend only 3 starts because the content is somewhat dated. Although most of the marketing principles are still applicable, the age of this course means that it doesn't capture some of the most relevant and dynamic changes to the marketing industry with the recent evolution of social media (a lot of which has happened since this course was recorded).