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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
17,007 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

VF

Dec 17, 2020

Really interesting & thought-provoking course. I'm hoping that Aric Rindfleisch will teach further classes within the Digital Marketing specialisation. Thank you for the insightful lectures, Aric!

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

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3026 - 3050 of 5,351 Reviews for Marketing in a Digital World

By Satyaki M

•

May 31, 2020

best course with the best teachers

By NEELU S

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May 30, 2020

Great course on digital marketing.

By Fariha I

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May 29, 2020

Great course! Thank you so much :D

By Arjun.P

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May 28, 2020

it was very helpful. And thank you

By Burak E

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Apr 12, 2020

It was so useful. Thank you, prof.

By Vincent O

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May 9, 2019

Good course and easy to understand

By Ivana B

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Dec 8, 2018

Interesting. Informative. Amazing.

By ansumant t

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Oct 18, 2018

This is a really very nice course!

By Anand S

•

Sep 24, 2017

Excellent course. Immense learning

By Piyush S

•

May 29, 2017

informative and easy to understand

By Nguyen T T N

•

Mar 3, 2017

Great course! I really enjoyed it.

By Vinod P

•

Jan 16, 2016

Very good content and presentation

By Umair Q

•

Aug 21, 2015

Great learning experience so far..

By Sahand a

•

Jul 5, 2022

I just can say : I love U so much

By PANKAJ B

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Dec 12, 2021

It will be helpful for my future.

By Mayank G

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May 18, 2021

Amazing leaning and very helpful.

By Deleted A

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Feb 19, 2021

Its a practical and useful course

By Deleted A

•

Jan 24, 2021

best course for digital marketing

By Ludvigs Š

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Dec 21, 2020

Thanks for the fantastic journey!

By Yeferson T L

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Dec 2, 2020

Amazing course, i really mean it.

By SHIVAM L

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Nov 2, 2020

Really Great course for beginners

By Lorenzo R B

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Oct 16, 2020

enjoyed learning and learned alot

By R S

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Aug 19, 2020

It was a very intresting lecture.

By Tijil S

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Aug 11, 2020

great course with ample knowledge

By chirag g

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Aug 9, 2020

this is a very great course to do