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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,303 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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1026 - 1050 of 6,084 Reviews for Foundations of Digital Marketing and E-commerce

By Celia V

Aug 17, 2023

Ha sido muy interesante y enriquecedor, he aprendido mucho y además puedes distribuir tus horarios a tu disposición. Muy recomendable

By John m

May 16, 2023

Clear, concise, and straightforward. Good pace, good depth for an introduction course, and good notes/glossaries to support learning.

By MFeynuus C

Mar 26, 2023

Informative and benefial course. What I appriciated most is the excellent way instractors presented the contents. Definately awesome!

By Devasri J

Oct 30, 2022

IIt's an amazing courseiIlearned a lot from this course. The way they present presented they told everything is easy to understand.

By Carl B

Oct 30, 2022

Great course, loads of relevant content and very well delivered. Would recommend to anyone interested in studying digital marketing.

By Kadisha C

Jul 25, 2022

I really enjoyed going through this course. It was a great and interactive course to go through. Very easy to understand and follow.

By Liza C

Jan 28, 2025

Very helpful overview of digital marketing. I found it very useful for my current role and to apply to new potential career changes.

By Rethabile M

Oct 3, 2024

The course is so substantial and relevant to the evolving digital business world. It really prepares you for the industry very well.

By Diana H

Feb 18, 2024

A lot to learn but they broke it down well and it was nice to have the terms shown before each test to make it easier to understand.

By Louis V d V

Feb 9, 2024

For a complete beginner, this foundational course was of immense value to me in my quest to start a new career in Digital Marketing!

By Kristine Y

Dec 27, 2023

I enjoyed listening to the narrator. She was smart, pleasant and engaging but not over dramatic like other online teachers I've had.

By Mohsen A

Nov 9, 2023

Great presentation. You provide, videos, then rading, then video and more reading, then quiz. This is an effective way for learning.

By Dirkson A

Sep 19, 2023

This course provides ease in learning, structured content, and boosts confidence to complete the entire material . This is the best.

By Ayman S

Aug 23, 2023

A comprehensive entry level course that introduces digital marketing and e-commerce concepts in a smooth and easy to understand way.

By Carolina M M

May 15, 2023

Great overview of what is about to come in the course! The teacher is very on-going and she explains very well. I really enjoyed it.

By Edgar A

Dec 27, 2022

Great course, thanks Google for putting all of this information available for people willing to do something different for a living.

By Paola H

Nov 8, 2022

This first course really explains well what digital marketing is. You will learn all concepts and structures needed to move forward.

By Mir S A

Oct 2, 2022

This course easy to learn and in deepth of knowledge of foundation of digital marketing and ecommerce. Just awasom course out line.

By Christophe J

Jul 16, 2022

J'ai bien aimé. C'est une bonne base et un bon rafraîchissement même pour ceux qui comme moi ont appris par eux-même au fil des ans.

By Mark A M

Nov 13, 2023

Excellent course. Well developed and the content was great, easily understood, and well manged. So far, I really like the course!

By Tatiana A

Apr 1, 2023

Learned many things I did not know about Digital Marketing and E-commerce. Classes are very clear and the quizzes are very helpful.

By Mohsin A S

Jan 24, 2023

really amazing works by coursers and lecturers but please make certificate in English , because my name on certificate write wrong

By Gabrielle

Jan 21, 2023

Very interesting and well made, with lots of different formats (video, reading, tests) so it;s easy to keep focus and get rewarded.

By Peter T

Nov 30, 2022

I've loved every step of the learning experience! I love this course and the way google and its staff put it together thank you!!!!