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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,863 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3801 - 3825 of 6,184 Reviews for Foundations of Digital Marketing and E-commerce

By Anatoli G G

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Aug 6, 2023

I was nicely surprised

By zainab c m

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Jul 2, 2023

very interested course

By Ahmed s

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Apr 24, 2023

it is so useful course

By Kasheesh Z

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Jan 16, 2023

Such a helpful course!

By music m

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Oct 17, 2022

nice course i love it

By Juan C

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Oct 14, 2022

very well structured!

By owen o

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Oct 13, 2022

it was really awesome

By Sorabh K B

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Aug 10, 2022

It was a amazing start

By Tyrah L

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Aug 1, 2022

Engaging and educating

By Moayad

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Jul 31, 2022

I loved the presenters

By sa30 k

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Jul 2, 2022

really love the course

By Melody T M

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Apr 12, 2025

Keep up the good work

By Khandu W

•

Apr 9, 2025

helpful and effective

By Aishwarya L M M

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Mar 27, 2025

Very Useful Course...

By Rajitha N P

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Mar 21, 2025

Highly Recommended...

By ANGÉLICA R M

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Feb 22, 2025

MUY CLARO Y EXPLICADO

By Kainat s

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Dec 16, 2024

It's very interesting

By Yana F

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Dec 1, 2024

Intensive, motivating

By Jill D

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Aug 28, 2024

Great starter course!

By Meshack N

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Jun 24, 2024

Very effective course

By Debbie F

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May 16, 2024

Great place to start.

By Sumanth S

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Apr 11, 2024

good course structure

By 18.Massela A N

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Mar 3, 2024

VERY AMAZING JOURNEY!

By Kamrul H

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Nov 28, 2023

it was very effective

By Nasrin B

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Sep 30, 2023

wonderful and helpful