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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,863 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3626 - 3650 of 6,188 Reviews for Foundations of Digital Marketing and E-commerce

By Rahi R

•

Jan 29, 2025

best course for marketing

By waiphone t

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Jan 23, 2025

cannot verify my passport

By João P S

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Jan 19, 2025

Top! Experiência incrível

By Dié N

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Dec 3, 2024

le cours est intéressant.

By DARWIN D B C

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Nov 30, 2024

excelente, aprendí mucho!

By Mathuli N

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Oct 15, 2024

It was quite informative.

By Sazzad H

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Sep 20, 2024

yytyrrerrer4rththrthrttrh

By Anees A S

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Sep 17, 2024

Great Foundational Course

By Sreekanth B

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Aug 13, 2024

Excellent course content.

By Rehmat u

•

Aug 7, 2024

wow super way of teaching

By Gito A

•

Jul 16, 2024

A very outstanding course

By Hussein S

•

May 19, 2024

Great foundational course

By Shae L

•

Mar 20, 2024

amazing well put together

By Teklie S

•

Mar 13, 2024

Very good job. Keep going

By Danny L R

•

Feb 23, 2024

Amazing and user friendly

By Kerilyn B

•

Jan 30, 2024

this is very informative

By ZAHER A A

•

Jan 15, 2024

I am very grateful to you

By Yilanith L R P

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Nov 30, 2023

Genial, 100% recomendado.

By Prasoon s

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Nov 25, 2023

it was amazing experiance

By Thirumalai D

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Nov 24, 2023

Good course to begin with

By Merajul I S

•

Nov 6, 2023

very good and informative

By Jacque L

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Oct 23, 2023

Very interesting and deep

By Anas K

•

Oct 12, 2023

I Really Like This Course

By Mk o

•

Sep 22, 2023

Absolutely outstanding !!

By Mani K

•

Sep 3, 2023

This course is very great