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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
6,704 ratings

About the Course

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel’s purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site’s presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

SA

Feb 4, 2024

Thanks to God!! It was my dream that i achieved today. Thank you Coursera and all of my mentor who give the best effort to learn me. I'm so proud and emotional today. Once again thanks Coursera team.

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1251 - 1275 of 1,400 Reviews for Attract and Engage Customers with Digital Marketing

By Katleho M

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Feb 27, 2023

The content is great, however more guided projects could really help especially when dealing with the more technical content.

By Facundo E N

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Sep 18, 2024

Buen curso dinámico y comprensible, me ayudo mucho a expandir mis conocimientos y motiva a elegirla como carrera profesional

By Adeyemo A

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Aug 27, 2023

The Course content is very loaded, straight to the points, brief and clearly spelt out with real fascinating life examples

By Cristina D

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Sep 25, 2022

The course is ok ,needs more technical approach .This just provided foundation,Should me more technical with google ads

By Johanna A

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Mar 4, 2023

Really good, but would be nice if we could have a test version of Google ads to try the real platform with test data.

By Miguel R

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Oct 25, 2024

Aprendí nuevas cosas, eso me encanta, pero siento que repiten algunos conceptos o definiciones de cursos anteriores.

By Eno-Obong U

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May 22, 2023

This course has taught me a lot concerning Seach Engine Optimization. I will gladly recommend this course to anyone.

By Elven H

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Jan 14, 2025

Brilliant course, so informative! I do think that sometimes it can be a bit of an overload of information though.

By Vania B

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Aug 18, 2022

Much more engaging than the previous two courses. I liked that there were more activities, especially in Week 4.

By Shady A

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Oct 14, 2024

Very good Course , the instructor is very enthusiasm , i wish it could be more practical work and life situation

By Elijah G

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Nov 20, 2024

Speaker in the 1st course was more professional, better worked with the prompt and put accents in the material

By Austin W

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Jul 26, 2022

This course was very technical. I like the instructor, however the topic seemed very tough to get through.

By Dante a

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Mar 17, 2025

el coach ak, se ve que es una persona increible, ojala haya mas cursos donde el salga, enseña muy bien uwu

By WERAVIT S

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Feb 27, 2024

its have a good information about the topic but do you have a dark theme? because when i study my eye hurt

By London F

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Mar 15, 2023

This course was very informative and also provided practical activities to demonstrate your understanding.

By Laura R

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Nov 11, 2023

I knew everything in this course already, so it proved to be a bit redundant with my current experiences.

By Syed M

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Nov 13, 2022

A J was awesome Tutor :) So far both the courses (1 & 2) has added value to my previous experiences.

By Mohammad H N

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Jun 25, 2022

It was just foundations and definittions but I like it because of the teaching method of instructor

By JULIAN R

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Jun 18, 2024

Was a relevant course. I understood the wide concepts and the complexity of apply this knowledge.

By Vinayak D

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Feb 1, 2024

live exercise with Google Search console and Google Ads will give better learning experience.

By Mathew J

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Sep 27, 2024

It was really amazing , strategic to growth and i got valuable insights. Thanks to Coach Ak

By Usama R

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Aug 28, 2023

Good Experience, But course should be more towards practical side rather than theoretical.

By Erich O

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Dec 27, 2024

Necesitan traducir bien a español los cursos porque no son congruentes algunas secciones.

By Emily T

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Oct 30, 2022

Great tutor, however, a few of the videos at the start of the course were very quiet.

By Issa P M

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Jan 29, 2025

je suis vraiment satisfait de la qualité du formation et c'est vraiment satisfaisant