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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,540 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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276 - 300 of 562 Reviews for Think Outside the Inbox: Email Marketing

By Rio N M

•

May 4, 2024

so helpful, really important materials

By mahnoor d

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Dec 26, 2022

great course everything was in detail.

By Dmitrijs K

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Mar 13, 2025

Really useful, above my expectations!

By DAVIDSON O

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Jun 9, 2024

Very informative and exciting program

By Irina F

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Nov 13, 2024

Lots of practical tasks. Super nice!

By timothy . K

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Jan 4, 2023

Awesome course, very good instructor

By UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!!!

By César E O B

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Oct 7, 2022

Great curso, challengign but great!

By INGERSAL R

•

Aug 1, 2024

excellent and simple to understand

By Manuel B

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Jan 25, 2024

Fantastic course, very insightful.

By Dee B

•

Sep 1, 2023

Valuable!... Thx A Million!... :o)

By MUHAMMAD I

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Jul 22, 2023

It was an amazing milestone for me

By Hamza j

•

Jun 17, 2023

so good that you cannot ignore it

By clif t

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Jun 20, 2022

Challenging and rewarding course!

By Smrutirekha N

•

Dec 3, 2024

Very informative learning session

By Gerald R

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Jul 25, 2024

VERY INTERACTIVE MODULE! LOVE IT!

By Ana P R J

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Jul 9, 2024

Very good and easy to understand!

By ANURADHA B

•

Feb 19, 2024

This course was very challengling

By Karim e

•

Sep 20, 2022

i will rate this course by 10/10

By James H C T

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Sep 3, 2024

I learned a lot for this course.

By Shane F

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Mar 1, 2024

Instructor did a great job here.

By Aaron E

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Oct 15, 2024

excelente curso. Me gustó mucho

By balakrishnan m

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May 14, 2023

Learn lot about email marketing

By Gonçalo

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May 5, 2023

Curso Incrivelmente Completo!!!

By Madhuri m

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May 8, 2024

Its very good and knowledgable