University of California, Davis
Search Engine Optimization (SEO) Specialization
University of California, Davis

Search Engine Optimization (SEO) Specialization

Become an SEO Expert. Master search engine optimization tools and strategies

Eric Enge
Rebekah May

Instructors: Eric Enge

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4.7

(11,385 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.7

(11,385 reviews)

Beginner level

Recommended experience

3 months
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Complete a competitive analysis on a webpage

  • Develop a solid approach for achieving a productive and successful relationship with your client

  • Create influencer relationships and collaborations and analyze data to see which content gets the most shares

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Details to know

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Taught in English

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of California, Davis
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Specialization - 5 course series

Introduction to Google SEO

Course 116 hours4.6 (10,201 ratings)

What you'll learn

  • Explore the evolving world of SEO: Understand why a career in SEO is rewarding and how it can set you up for long-term success in digital marketing.

  • Get familiar with key updates in Google's algorithms and learn practical tips for assessing traffic drops and avoiding penalties.

  • Improve site's visibility: Gain insights into how factors such as core web vitals, EEAT, and rich results shape search rankings and user experience.

  • Build user-first SEO strategies: Learn the importance of creating user personas as a foundation for successful SEO research and content planning.

Skills you'll gain

Category: Search Engine Optimization
Category: Persona Development
Category: User Research
Category: Web Content
Category: Google Analytics
Category: Marketing Strategy and Techniques
Category: Web Analytics and SEO
Category: Digital Marketing
Category: Content Strategy
Category: Target Audience
Category: Social Media Strategy

Google SEO Fundamentals

Course 229 hours4.8 (3,614 ratings)

What you'll learn

  • Complete a competitive analysis on a webpage

  • Interpret brand recognition through social media

  • Create sitemaps and robot.txt files, plan redirects, and manage site errors

  • Use a variety of SEO tools to conduct an audience analysis and develop personas of your ideal buyer

Skills you'll gain

Category: Search Engine Optimization
Category: Social Media
Category: Competitive Analysis
Category: Marketing Strategy and Techniques
Category: Web Analytics and SEO
Category: Marketing
Category: Target Audience
Category: Consumer Behaviour
Category: Web Analytics
Category: Marketing Psychology
Category: Social Media Marketing
Category: Digital Marketing

Optimizing a Website for Google Search

Course 313 hours4.7 (1,637 ratings)

What you'll learn

  • Use keyword research to select best keywords to optimize your website in search results

  • Examine how to analyze, organize, create, and build content utilizing various strategies

  • Use best practices to develop a high quality local SEO approach

  • Develop a solid approach for achieving a productive and successful relationship with your client

Skills you'll gain

Category: Search Engine Optimization
Category: Competitive Analysis
Category: Content Strategy
Category: Key Performance Indicators (KPIs)
Category: A/B Testing
Category: Web Analytics and SEO
Category: Digital Marketing
Category: Relationship Management
Category: Content Marketing
Category: Performance Metric
Category: Forecasting
Category: Expectation Management
Category: Marketing Strategy and Techniques

Advanced Content and Social Tactics to Optimize SEO

Course 414 hours4.6 (1,188 ratings)

What you'll learn

  • Use content marketing campaigns to drive higher SEO rankings

  • Build relationships with influencers to help build your audience

  • Create influencer relationships and collaborations

  • Analyze data to see which content gets the most shares

Skills you'll gain

Category: Search Engine Optimization
Category: Content Marketing
Category: Social Media Marketing
Category: Relationship Building
Category: Social Media Strategy
Category: Influencing
Category: Digital Content
Category: Web Analytics and SEO
Category: Marketing
Category: Lead Generation
Category: Social Media
Category: Brand Awareness
Category: Target Audience
Category: Content Strategy
Category: Customer Engagement

Google SEO Capstone Project

Course 547 hours4.8 (466 ratings)

What you'll learn

  • Create an SEO Pitch

  • Prepare and perform a competitive analysis

  • Analyze and create a keyword map

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Skills you'll gain

Category: Content Strategy
Category: Digital Marketing
Category: Proposal Development
Category: Competitive Analysis
Category: Search Engine Optimization
Category: Presentations
Category: Target Audience
Category: Market Analysis
Category: Web Analytics and SEO
Category: Performance Metric
Category: Peer Review

Instructors

Eric Enge
University of California, Davis
1 Course77,379 learners
Rebekah May
University of California, Davis
4 Courses409,858 learners

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