Creativity is a widely acclaimed attribute. A range of creativity tools are available that rely on creativity principles to enable systematic idea generation. This module builds on the first module where various types of brainstorming were introduced along with the creativity diamond framework which provides a guide to which type of creative approach to use. Here we will introduce systematic creativity tools that can be used to provoke a wide range of ideas that might not normally arise and can be used to augment your innate creativity.

WHAT YOU WILL LEARN • Familiarity with a range of approaches to creativity • The principles of morphological analysis for generating ideas • the principles of invention • To be able to identify the recommended principles of invention for a given scenario of improving and worsening features • How to use the SCAMPER creative idea provocation tool • Use of the creativity diamond framework to guid what approach to creativity to use SKILLS YOU WILL GAIN • Familiarity with a range of approaches applied to creativity • Systematic idea generation and creativity • Being able to use a morphological chart to develop a range of solutions • How to produce a morphological chart • use of the TRIZ contradiction matrix in identifying principles of invention for resolving contradictions in problem solving • Application of the SCAMPER creative idea provocation tool

Creativity is important in nearly every facet of life. Advances in neuro-science, computing and psychology, along with developments in other domains and cross-disciplinary areas have resulted in ever increasing understanding of creativity. This module will explore some advanced approaches to creativity such as the use of analogy and metaphor, various thinking styles and the role of artificial intelligence. A framework called the creativity diamond is used to guide the selection of approach to creativity relevant to your project or activity.

WHAT YOU WILL LEARN • Biomimicry and using insights from nature • Use of analogy and metaphor in creativity • A range of creative thinking and reasoning approaches • The use of AI to generate creative outcomes • Attributes of creativity and their assessment • Use of the creativity diamond SKILLS YOU WILL GAIN • Biomimicry • Use of analogy and metaphor in creativity • Accelerated proficiency in creative thinking styles • Use of some AI enabled platforms to generate outputs • Creativity assessment • Use of the creativity diamond in practice to aid in the selection of an approach to creativity relevant to your project or activity