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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,958 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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4926 - 4950 of 6,219 Reviews for Foundations of Digital Marketing and E-commerce

By Akash K

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Jun 11, 2022

good one

By Neil A

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May 25, 2022

love it.

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Apr 16, 2025

goooood

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Mar 24, 2025

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Mar 3, 2025

perfect

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Feb 23, 2025

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Feb 8, 2025

Amazing

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Feb 4, 2025

awesome

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Feb 3, 2025

Amei 😍

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Jan 8, 2025

amazing

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Dec 30, 2024

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Dec 10, 2024

Спасибо

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Dec 5, 2024

Awesome

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Nov 22, 2024

mantaps

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Nov 18, 2024

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Nov 17, 2024

awesome

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Nov 15, 2024

Amezing

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Nov 11, 2024

to good

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Nov 7, 2024

10/9.50

By Silvia I

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Oct 30, 2024

Todo ok

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Oct 28, 2024

Amazing

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Oct 24, 2024

perfect

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Oct 15, 2024

Perfect

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Oct 14, 2024

Amazing

By ZAINAB J

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Oct 11, 2024

Awesome