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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
27,002 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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3051 - 3075 of 6,222 Reviews for Foundations of Digital Marketing and E-commerce

By Saqlain T

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Aug 17, 2023

This Course is very helpful for Everyone

By Abdul H

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Jul 22, 2023

i am very happy to compelte this course.

By Oduche D

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Jul 7, 2023

This course is was an eye opener for me.

By Tiara P P

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Jul 4, 2023

Easy to learn with the videos and quizes

By Austin M

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Jun 26, 2023

Very simple and straight forward course.

By Abdelmalek B

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May 24, 2023

Good introduction to digital marketing !

By Sandip S B

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Apr 29, 2023

I am very happy to get this certificate.

By Faheema U

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Mar 31, 2023

Amazing course with accurate information

By Okwudile c

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Mar 8, 2023

I really this course and the lead tutor.

By Muhammad A K

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Dec 7, 2022

very good course. very very informative.

By Benjamín B

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Nov 25, 2022

Clear and easy to follow. I love the UX.

By Mehboob H

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Nov 8, 2022

Google's teaching method is pedagogical.

By Awomosu u

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Oct 28, 2022

it has been an amazing journey so far.

By Fatima B

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Oct 7, 2022

fast and simple to understand and learn

By felister W

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Oct 5, 2022

Very interesting and detailed lectures.

By Adam B

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Oct 4, 2022

Great foundation for digital marketing.

By Yeshaswi S

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Sep 30, 2022

It was really helpful! I learned a lot!

By Jennifer H

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Aug 17, 2022

i feel smarter and have gained knowledge

By Qonita K W

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Apr 15, 2025

This course helps me a lot. Thank you!!

By سمر ن ا

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Apr 7, 2025

لقد استفدت من هذه الدوره كثيرا شكرا لكم

By lebogang M

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Mar 20, 2025

very easy to understand and informative

By Everton B

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Mar 11, 2025

Objetivo, prático, didático e dinâmico.

By Aqib Z

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Jan 17, 2025

it very useful to learn for new comer's

By Adebo A

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Dec 18, 2024

I enjoyed taking this up and finishing

By Sharafat A

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Nov 22, 2024

beneficial and up-to-date information .