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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,546 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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6076 - 6100 of 6,119 Reviews for Foundations of Digital Marketing and E-commerce

By Sabah B

Jul 16, 2023

j'ai répondu sur votre quiz challenge mais il est affiché "Essais gratuit " je comprend pas "pourquoi

s'il vous plait est ce que vous pouvez m'aider

By Akram T

Mar 11, 2025

this course is amazing and it helps me to participate in the class and get some broad knowledge. But I want my certificate

By Jasmine D

Dec 27, 2023

i think its a good start but it has a lot of filler that i believe is unnecessary

By Philip H

May 25, 2023

way too basic for someone with rudimentary experience in the digital world

By Hafiz A

Mar 6, 2025

It does not give hand on experience.... It is all theoratical

By Mustafa A D

Jul 10, 2023

Course was great but it should do be more practical + updated

By Dan M

Jul 29, 2024

Very difficult to stay engaged and focused in the videos.

By Angel B

Jul 14, 2024

Too basic for someone with an MBA degree.

By Christine W

Mar 23, 2023

Just watching videos, not interactive.

By Sargam S

Apr 27, 2023

Very basic but insightful.

By Oriantus J

Mar 25, 2025

Le cours est exceptionnel

By Nish

Sep 30, 2022

Too general at times

By Sambhav j

Aug 13, 2023

It was Average

By Mr.CHARWAK S K

Jul 31, 2024

very basic

By Ayushi M

Mar 18, 2024

useless course. they are saying subscription until 24 march ,charging so much money and they are not even allowing me to completely submit the tests. so useless. there can be other priorities due to which people cant complete the course on time. that does not mean you fool us by taking so much money. i enrolled for this twice and again it is over. is this a joke or what? useless course completely.

By Ammar A R

Mar 14, 2023

it's really a wasting of time and money, the course doesn't worth any penny, look at the second part of it, it's totally unreliable, the instruction given to achieve the exam are totally false, the exercise asks you to fill information in a section that doesn't exist in the page, it's a real failure, sorry but it's the reality, unfortunately i've wasted my money for a delusion.

By Brittany S

Dec 7, 2024

The quizzes may deem to be necessary to see if the person has grasped the concept, but harsh with the grading.Should credit all past quizzes in course and allow person to pass without holding them back from the grade of the last quiz. Should not have to wait 24 hours for the person to make another attempt.

By Warren C

Dec 19, 2023

The most of important contents are in the reading section with long articles. Some youtube videos have much better explanations for the concept. I don't understand why google needs an "instructor" for teaching this course. I won't recommend paying $69 for this course.

By Deleted A

Jul 20, 2024

No me parece correcto obtener una prueba gratuita para utilizar los servios e coursera y que para obtener el certificado se tenga que abonar la suscripción. Entonces, ¿para que sirve la prueba gratuita si no me puedo descargar los certificados completados?

By Brandon M

Oct 8, 2024

I'm hours into this course, and I have learned nothing but the aspirations of the multiple people they interviewed to talk about why the got into digital marketing. This course is 100% a waste of time. Reviews are definitely purchased with Bot accounts.

By Steven N Z

Sep 23, 2023

Very difficult to follow and continue from one course to another. Can never find where to continue from where i last finished. I am unable to start my next section, because it is not clear where to sign onto it. VERY CONFUSING.!!!!!!

By Deleted A

May 1, 2024

This a course that is very hard for certain learners and we need to be given the choice to take it if we want. They are pushing me into take this course and I dont want to go into it.

By Jun W T

Aug 24, 2024

The whole course seems exceedingly tedious without being practical. You are better off doing the Meta Professional Certificate instead!

By Sonam A

Mar 16, 2025

My legal name is only Sonam. And coursera won't accept it! Coursera should really fix this.

By Saad K

Aug 18, 2023

I am sick of hearing other people. Just teach me something useful to help build my carreer