Corporate strategy is the strategy a firm uses to compete across multiple businesses. Many small firms want to grow by entering new businesses. Many large firms already are in multiple businesses, e.g. a photo camera producer selling also sunglasses.
Corporate Strategy
Corporate Strategy
Instructor: Bart Vanneste
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Gain insight into a topic and learn the fundamentals.
4.8
(2,630 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 10 hours
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6 assignments
Taught in English
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There are 4 modules in this course
Welcome to week 1! This week, we introduce corporate strategy and its main goal: corporate advantage. To deepen our understanding of corporate strategy, we compare it with business strategy. We also cover sum-of-the-parts analysis, an often used technique to value multi-business firms, and we discuss how it relates to corporate advantage.
What's included
8 videos7 readings1 assignment
Welcome to week 2! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the diversification decision: entering a new business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
11 videos4 readings2 assignments1 discussion prompt
Welcome to week 3! A key decision in corporate strategy is determining which businesses a firm should be active in. This week we look at the divestiture decision: exiting from a business. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos2 readings1 assignment1 peer review
Welcome to week 4! A key decision in corporate strategy is determining how to organize to create value across businesses. This week we look at corporate headquarters and how they can influence the different businesses. If you get stuck on the quiz or assignment, you should post on the Discussions to ask for help. (And if you finish early, I hope you'll go there to help your fellow classmates as well.)
What's included
9 videos5 readings2 assignments
Instructor
Instructor ratings
4.8 (1,015 ratings)
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4.8
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JM
5
Reviewed on Jul 16, 2019
Really interesting subject. Easy to apply to small businesses too. Bart Vanneste provides clear, in-depth explanations using good slides that helps you keep motivated throughout the course.
PM
5
Reviewed on Dec 13, 2019
Excellent and simple module to understand how multi-business firms should strategise. Highly recommended , especially to understand latest methods of decision making
DS
5
Reviewed on Oct 20, 2022
Fantastic by all standards. I thought that i knew a lot of corporate strategy but this course was just a bomb. It delivered new ideas that will be of great help to me going forward.
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