University of Illinois Urbana-Champaign
Digital Marketing Specialization
University of Illinois Urbana-Champaign

Digital Marketing Specialization

Drive Customer Behavior Online. A six-course overview of the latest digital marketing skills, taught by industry experts.

Vishal Sachdev
Mike Yao
Steve Raquel

Instructors: Vishal Sachdev

Access provided by New York State Department of Labor

355,677 already enrolled

Get in-depth knowledge of a subject
4.6

(17,008 reviews)

Beginner level
No prior experience required
4 months
at 10 hours a week
Flexible schedule
Learn at your own pace
Get in-depth knowledge of a subject
4.6

(17,008 reviews)

Beginner level
No prior experience required
4 months
at 10 hours a week
Flexible schedule
Learn at your own pace

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from University of Illinois Urbana-Champaign
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Specialization - 7 course series

The Digital Marketing Revolution

Course 125 hours4.7 (1,707 ratings)

What you'll learn

  • Understand the key differences between Analog and Digital and the implications of these differences for marketing

  • Understand the four ways in which the Analog is being affected by the Digital Revolution

  • Develop and apply critical thinking skills regarding the role of both the Analog and the Digital upon both firms and consumers

  • Learn several real-world examples of various strategies for successful marketing of Analog products and services in an increasingly Digital World

Skills you'll gain

Category: Digital Marketing
Category: Digital Transformation
Category: Global Marketing
Category: Consumer Behaviour
Category: MarTech
Category: Business Transformation
Category: Analysis
Category: Marketing
Category: Strategic Marketing
Category: Marketing Management
Category: Innovation
Category: Marketing Strategies

Marketing in a Digital World

Course 228 hours4.7 (16,984 ratings)

What you'll learn

  • Obtain a rich understanding of the foundation of marketing and how this foundation is being shifted due to the rise of the digital revolution.

  • Apply critical thinking skills regarding the role of digital tools and their impact upon both firms and consumers.

  • Learn several real-world examples of how digital tools are being applied to enhance and enrich a variety of marketing activities.

Skills you'll gain

Category: Digital Marketing
Category: Consumer Behaviour
Category: Promotional Strategies
Category: Marketing Strategies
Category: Business Marketing
Category: Product Development
Category: MarTech
Category: Price Negotiation
Category: Digital Transformation
Category: Marketing
Category: E-Commerce
Category: Product Promotion

Digital Marketing Analytics in Theory

Course 320 hours4.5 (4,792 ratings)

What you'll learn

  • Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals

  • Understand frameworks and approaches to measuring consumers’ digital actions

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Earn familiarity with the unique measurement opportunities and challenges presented by New Media

Skills you'll gain

Category: Digital Marketing
Category: Marketing Analytics
Category: Consumer Behaviour
Category: Customer Analysis
Category: Marketing Strategies
Category: Analytics
Category: Marketing Effectiveness
Category: Data Analysis
Category: Data Collection
Category: Regulation and Legal Compliance
Category: Web Analytics
Category: Advertising

Digital Marketing Analytics in Practice

Course 420 hours4.5 (3,308 ratings)

What you'll learn

  • Gain hands-on, working knowledge of a step-by-step approach to planning, collecting, analyzing, and reporting data

  • Learn to evaluate and choose appropriate web analytics tools and techniques

  • Utilize tools to collect data using today’s most important online techniques: performing bulk downloads, tapping APIs, and scraping webpages

  • Understand approaches to visualizing data effectively

Skills you'll gain

Category: Marketing Analytics
Category: Data Presentation
Category: Consumer Behaviour
Category: Data Storytelling
Category: Data Analysis
Category: Digital Marketing
Category: Data Collection
Category: Business Analytics
Category: Data Visualization
Category: Trend Analysis
Category: Web Analytics
Category: Google Analytics
Category: Analytics
Category: Marketing
Category: Advertising

Digital Media and Marketing Principles

Course 520 hours4.4 (2,866 ratings)

What you'll learn

  • Develop an overview of the digital marketing communication landscape.

  • Examine various marketing activities from a communication perspective

  • Discuss the roles and functions of both traditional and digital media channels in marketing communication.

  • Align your marketing goals with various digital marketing strategies and the appropriate media channels.

Skills you'll gain

Category: Digital Marketing
Category: Marketing Strategies
Category: Social Media Marketing
Category: Search Engine Marketing
Category: Communication
Category: Consumer Behaviour
Category: Marketing
Category: Advertising
Category: Mobile Banking
Category: Integrated Marketing Communications
Category: Digital Communications
Category: Emerging Technologies
Category: Marketing Channel
Category: Promotional Strategies
Category: MarTech
Category: Branding
Category: Media Planning
Category: Marketing Communications

Digital Media and Marketing Strategies

Course 619 hours4.6 (3,130 ratings)

What you'll learn

  • Strategically develop a digital marketing communication plan.

  • Appropriately relate your marketing goals with the communication strategies and the channels.

  • Effectively employ the right tools and strategies to amplify the impact of your digital campaign through digital and social media.

  • Identify the key performance indicators and analyze the return on investment of a digital campaign.

Skills you'll gain

Category: Digital Marketing
Category: Search Engine Optimization
Category: Social Media Marketing
Category: Content Marketing
Category: Marketing Strategies
Category: Risk Management
Category: Marketing Effectiveness
Category: Marketing Channel
Category: Web Analytics and SEO
Category: Content Strategy
Category: Social Media
Category: Integrated Marketing Communications
Category: Advertising
Category: Performance Measurement
Category: Campaign Management
Category: Media Strategy

Digital Marketing Capstone

Course 713 hours4.5 (596 ratings)

What you'll learn

  • Apply the process of analyzing a client to setup a basis for a digital campaign.

  • Map out the Consumer Decision Journey.

  • Apply the Plan, Collect, Analyze, Report framework to focus your campaign.

  • Create a content and channel strategy to support the campaign objectives.

Skills you'll gain

Category: Marketing Strategies
Category: Marketing Analytics
Category: Performance Analysis
Category: Key Performance Indicators (KPIs)
Category: Advertising Campaigns
Category: Data Collection
Category: Consumer Behaviour
Category: Web Analytics and SEO
Category: Digital Marketing
Category: Market Research
Category: Search Engine Optimization
Category: Email Marketing
Category: Content Strategy
Category: Marketing

Instructors

Vishal Sachdev
University of Illinois Urbana-Champaign
2 Courses52,547 learners
Mike Yao
University of Illinois Urbana-Champaign
5 Courses183,729 learners
Steve Raquel
University of Illinois Urbana-Champaign
2 Courses634,920 learners

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