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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,901 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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2101 - 2125 of 2,538 Reviews for Customer Analytics

By Matt

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Sep 23, 2018

Great Course. Learned A lot about Analytics inside and Out

By Rushabh S

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Nov 1, 2015

Wonderful Course but lacks in depth material and syllabus.

By Zoraida L

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Dec 3, 2015

The message was really good - one module was not so clear

By Catalina P R

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Sep 6, 2024

Very interesting, most of the professors were very good.

By Epifanio R R M I

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Dec 7, 2016

You need a lot of reading to be able to understand it...

By Xiaoqin W

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Nov 14, 2015

Too theoretical. I need more problem-oriented materials.

By Sid A C

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Jun 10, 2020

to better understanding if there are more case studies.

By Shanu S

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Sep 18, 2018

Mathematical models are less, otherwise course is good.

By Zeyu M

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Nov 25, 2018

I like the last part of the course (Lecture in Week 5)

By Yijun Z

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Jun 5, 2018

Good course overall, clear intro to customer analytics

By Salvi S

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Nov 29, 2020

Really good videos and explained everything very well

By Kristen M S

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Oct 26, 2018

Good use of examples to help understand the material!

By Seshu B V

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Jan 14, 2016

Fantastic material and easy to understand the concept

By Vighnesh K

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Jul 8, 2022

It was a really useful course for me . Thanks a ton!

By Tawfiq I A

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Apr 26, 2020

It was a very effective course in business analytics

By Rishabh G

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Mar 25, 2020

models and methods should also be included in detail

By Shardul D

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Sep 1, 2019

Great introductory course with amazing case studies!

By SRIRAM .

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Jun 19, 2017

Very good course it helped me to learn many things..

By Aswin M

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Jun 14, 2016

Nicely took the course and was made more interesting

By Makam N

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May 6, 2019

Week 1 lecture, quality of lecture can be improved.

By Umar H

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Feb 17, 2019

Technical skills should be added to this curricula.

By Yuliyana T

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Feb 11, 2016

Great overview of the basics of Customer Analytics.

By Greg L

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Apr 16, 2019

Great primer to get started on Customer Analytics.

By Jayashree I

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Oct 6, 2015

The Use cases on Application of Customer Analytics

By YUN L

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Jul 21, 2019

Insightful course content, yet a bit impractical.