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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,898 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

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1326 - 1350 of 2,538 Reviews for Customer Analytics

By Umer F M

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Jun 17, 2019

MA SHA ALLAH learnt a lot

By Phumeza G

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May 7, 2019

Fantastic and informative

By Rama K H

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Aug 1, 2017

Excellent course to start

By Tomaz S

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Jun 12, 2017

Game changer for my work.

By Swayam T

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Apr 27, 2017

Nice learning experience!

By sateesh

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Aug 21, 2016

Active Data collection :)

By Alejandro A A

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Feb 9, 2023

Very practical knowledge

By Joseph K W

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Sep 20, 2022

Exceptionally delivered

By Nelson M C

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Apr 13, 2021

Great coverage of issues

By Luis d O

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May 4, 2020

Excelente y muy práctico

By Prashant R

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Sep 14, 2019

Nice learning experience

By 阮心宇

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Dec 12, 2018

a very impressive course

By Salah E o

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Jan 29, 2018

I like this course 👍🏻

By Tsz S W

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Sep 21, 2017

What a wonderful course!

By Adebola T

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Aug 9, 2017

It was added value to me

By Wan A b W M

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Jun 19, 2016

the best gurus are here.

By Melek U

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Feb 19, 2025

Sertifika vermiyorlar l

By BLESSING P

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Aug 21, 2024

Very interesting course

By Muskan D

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Aug 23, 2021

Very Informative Course

By Zahid E A

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Jul 12, 2020

Very Nice and Intuitive

By Deborah L

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Feb 3, 2020

This course is perfect!

By Amit K M

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Sep 8, 2019

very interactive course

By 马睿

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Feb 19, 2016

零基础上课还是有点吃力，不过还可以，顺利过了~

By Vrushab J

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May 22, 2020

Well structured Course