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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,901 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

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1051 - 1075 of 2,538 Reviews for Customer Analytics

By Deleted A

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Aug 24, 2020

well crafted course for the analytics professional

By Hardeep S C

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Jun 19, 2020

Excellent course to learn more skills in analytics

By Anshul N

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Aug 25, 2019

Amazing Course. A great step towards better future

By Kevin C

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Nov 9, 2018

Great introductory overview of customer analytics!

By vedant m

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Mar 15, 2018

One of the top notch faculty and an amazing course

By Endurance O

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Jun 27, 2017

exciting and revealing... i certainly want more!!!

By João F

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Apr 1, 2016

5 Star course. Very clear and full of information.

By Harsh A

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Mar 30, 2016

very very useful course taught in a simple manner.

By Nhật H L

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May 29, 2024

The course is so great. I can learn more from it

By Tanishq M

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Sep 6, 2022

Great course when starting a career in analytics.

By Olasunkanmi

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Mar 31, 2022

Content is relevant and presentation is excellent

By dileep k

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Jul 8, 2021

Well explained with different real life examples.

By Katerie L

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Jan 28, 2021

Enjoyed learning the basics of Customer Analysis!

By Ismael W

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Jul 16, 2020

excellent course to analyze the consumer market!!

By David S

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May 14, 2020

Very practical class offered by great professors.

By Yaswanth Y

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Jul 30, 2017

Very helpful to know about the current happenings

By Brittney J R

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Apr 27, 2017

Fantastic course, exactly what I was looking for!

By Rakesh K S

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Nov 2, 2016

Excellent way of introducing customer analytics !

By deeban b

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May 17, 2016

Excellent professors with quality course content.

By Vignesh A

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Aug 10, 2020

One of the best course offered through Coursera!

By Teo J F

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May 15, 2020

Tough quizzes, forces you to think but worth it!

By Bilash S

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Jan 6, 2020

Would be great if we get some practical exposure

By AMAN C

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Jul 29, 2019

It's lucrative course for analysis the business.

By Sparsh T

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Oct 4, 2018

Very Insightful and up to date course curriculum

By Grace U

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Sep 12, 2018

Very practical and enlightening, Interesting too