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Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,901 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton’s top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

PJ

Feb 3, 2020

The course is very good. I have learned a lot from the course. A lot of interesting topics and help me to under the marketing. I will for sure continue learning more courses from this specialization.

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

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1026 - 1050 of 2,538 Reviews for Customer Analytics

By Howard S

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Jan 30, 2017

Excellent course, and i would recommend it to anyone.

By Karthik K

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Nov 19, 2016

Very well explained, detailed and clear. Great work!!

By Anggello C

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Mar 21, 2021

a very dynamic, practical and well structured course

By Diego F P

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Dec 15, 2020

Beautiful scientific approach to Customer Analytics.

By John O S

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Jun 5, 2020

Really enjoyed it, very interesting, well presented.

By Samer T

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Apr 9, 2020

Excellence, but speed of talking need to be reduced.

By ARVIND M

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Apr 8, 2018

An excellent course to get started with Analytics!!!

By Obong G

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Jan 4, 2018

great course, very informative, loved the experience

By Jakousi U C

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Sep 27, 2017

I really enjoyed it. Examples were very interesting.

By Balaji N

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Jun 25, 2017

Excellent Course. Was very useful and well presented

By Zheng M

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May 16, 2016

very useful course, has gained cutting-edge insights

By emily y

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Jun 12, 2024

great . the course is helpful for me . thanks a lot

By Maja J F

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May 24, 2024

Love it! Insightful, great examples, understandable

By John G C

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Jan 12, 2024

Great course! Really enjoyed the learning process.

By abhay p

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Apr 23, 2020

Awesome learning experience especially for freshers

By Sravan A

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Jan 17, 2020

I loved the Predictive Analytics part of the course

By Rakesh V

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Sep 29, 2019

Nice course with good building blocks for Analytics

By Zeeshan F

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Apr 26, 2018

Good examples and practically applicable techniques

By Ankur A

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Jan 19, 2018

very productive course material designed by wharton

By Andrew H L

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Nov 16, 2017

i have a good time and gain a new knowledge. Thanks

By Alex t H

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May 28, 2017

Very high quality course every manager should take!

By Irum K

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May 6, 2023

Great startup for understanding business analytics

By Sanket P

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Mar 7, 2022

I am thankful for the course. It is worth doing!!!

By Bandhia A L

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Jan 11, 2022

good , but the video is too long it can be bored..

By Yehor T

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Nov 23, 2020

Very interesting and comprehensive course! Thanks!