Product management is one of the fastest growing and most lucrative jobs available today. Companies have awoken to the desperate need for product managers to create products that customers love, that integrate design, functionality, and business solutions. In our course, we define the fundamentals of product management and why this role is so coveted as a launch pad for future CEOs and startup founders.



Product Management Essentials
This course is part of Product Ideation, Design, and Management Specialization

Instructor: Dr. James V. Green
Access provided by New York State Department of Labor
37,009 already enrolled
(324 reviews)
Recommended experience
What you'll learn
Discover the roles and responsibilities of the product manager.
Understand how innovative product teams are organized and managed.
Explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P's of marketing.
Examine how to develop customers, solve customer problems, segment markets, and expand your market.
Skills you'll gain
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There are 4 modules in this course
Get acquainted with the learning experience and course format, meet the faculty, and connect with classmates from across the globe.
What's included
1 video5 readings
What's included
11 videos4 readings1 assignment1 discussion prompt
What's included
20 videos4 readings1 assignment1 discussion prompt
What's included
13 videos3 readings1 assignment1 discussion prompt
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Reviewed on Nov 11, 2022
Amazing course for reviewing concepts in product management
Reviewed on May 29, 2022
Great introduction to this subject matter. Really enjoyed it.
Reviewed on Jun 20, 2024
Course was very informative, to the point and provide the brief ideology about the role of product manager.
Recommended if you're interested in Business
Board Infinity
University of Maryland, College Park

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