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Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign

4.7
stars
16,989 ratings

About the Course

This course examines how new digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by changing the roles and practices of both firms and consumers. Marketing in a Digital World is one of the most popular courses on Coursera with over 500,000 learners and is rated by Class Central as one of the Top 50 MOOCs of All Time (https://www.class-central.com/report/top-moocs/). You will be able to: • Understand how digital tools are changing the nature of marketing • Explain how digital tools allow consumers to take a more active role in product development, promotion, placement, and pricing activities • Obtain a new set of concepts, tools, and stories to enhance your digital marketing efforts This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

PP

Aug 29, 2017

I would definitely recommend this course. It's gives detailed insight how the 4 Ps of marketing mix are increasingly becoming digital & how the balance of power is shifting from firms to consumers

SR

Oct 9, 2019

With no prior knowledge of digital marketing, this course helped me to understand all the basic concepts and enhance my interest in marketing field. I have already enrolled myself into another course.

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4201 - 4225 of 5,346 Reviews for Marketing in a Digital World

By Vo H N S

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Jul 15, 2021

THank

By piyawat c

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Jul 14, 2021

great

By K V K

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Jun 30, 2021

good

By SADHU R

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Jun 27, 2021

SADHU

By Jaydeep P

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Jun 3, 2021

great

By MANISH K C

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Oct 16, 2020

great

By ELINA N I

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Oct 2, 2020

great

By Stephen A

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Sep 8, 2020

Great

By Manar A E M h

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Aug 16, 2020

Great

By Suvro S D

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Aug 8, 2020

great

By PERA D

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Jul 29, 2020

Good!

By Subhra C

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Jul 25, 2020

Great

By suraj s

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Jul 21, 2020

GREAT

By ZIAUL H

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Jul 8, 2020

Great

By KAVIYARASU K

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Jul 2, 2020

Super

By Aryaa S

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Jun 27, 2020

great

By Jam K M S

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Jun 27, 2020

goood

By Bhargav L

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Jun 15, 2020

great

By Sudhanshu K

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Jun 11, 2020

great

By Hrishikesh S K

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Jun 2, 2020

Great

By Agbooro H

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May 20, 2020

Great

By Talibzade N

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Apr 21, 2020

Great

By Tejas T

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Jan 18, 2020

GREAT

By Mohanad E M

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Oct 1, 2019

good1

By Adriano D

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Jul 9, 2019

Great