Put everything you learned in the AI in Marketing Specialization into practice in this capstone project. This course asks learners to explore AI implementations in marketing--connecting to customer equity, demonstrating generative AI's content production capabilities, and describing its impact on customer experience.
Capstone: Making the Case for AI
Capstone: Making the Case for AI
This course is part of AI for Marketing Specialization
Instructor: David Schweidel
Access provided by New York State Department of Labor
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Taught in English
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This course is part of the AI for Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There is 1 module in this course
Put everything you learned in the AI in Marketing Specialization into practice in this capstone project.
What's included
1 video5 readings4 peer reviews
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