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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,689 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

CK

Nov 14, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

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801 - 825 of 6,148 Reviews for Foundations of Digital Marketing and E-commerce

By Lucas A

Oct 30, 2024

I love how Google can make such short videos with such dense information. They're fast but very, very, very deep knowledge. These courses are for the real ones.

By James C

Apr 4, 2023

A great start to the Digital Marketing journey. I love the different types of learning elements involved and the frequent knowledge checks to confirm retention.

By Denisha D

Nov 19, 2022

This course was a great eye opener which surprised me. I learned a lot in this first course that has me eager to see what the rest of the courses have to offer!

By Israr A

Dec 15, 2024

I learn ma y information about marketing and business, before i dont hany any odea or any knowledge of the E-commerce, but online free course get information

By Xavier R

Dec 12, 2024

If you have an interest in Digital Marketing and your willing to actually put in the time, take notes, and apply yourself, then I highly recommend this course!

By Sajedur R

Apr 1, 2023

This course is very useful for me. The course was explaining everything from the very basic. The teachers were very friendly. I am very happy to do the course.

By onisei

Mar 31, 2023

This course is a great place to start if you want to learn about digital marketing. You can finish it in two weeks and it contains a lot of useful information.

By Luis C L

Sep 17, 2022

I've loved the dynamics and the context of this course, really motivating, interactive and visual. Thank you, it really opened my eyes about a great industry.

By Abdullah A

Sep 13, 2022

Absolutely Wonderful Experience For Me In This Course

She teaches me Perfectly

And Now i am Able to Start the next one Which is Attract And Engage Customer.

By britney w

Jul 28, 2022

This course is beyond informative. It is very engaging and helpful. I definately recommend this course to people interested in digital marketing and ecommerce.

By John C

Jan 28, 2025

Loved it, I learned a lot on my own but this really reaffirmed a lot for me and filled my gaps. Would suggest this for anyone interested in digital marketing.

By Gyan

Oct 16, 2024

Great Course for beginner to learn about Digital marketing and E-commence and start the entry level jobs in the stream. I love this course 5 Stars Keep it up!

By Đàm T U

May 25, 2023

So helpful for beginner and a lot of new things will be introduced through this course. Hope that everyone will have chances to learn this course. Good luck!

By Mohammad A P

Dec 13, 2022

I think this this is the best course I have ever taken in my life. Reason is: Graphical representation, tests,survey,practical,discussion. A complete guide!!!

By Liz M

Oct 7, 2022

You don't get into the nitty gritty of marketing, but Course 1 is a great place to start to build your foundation and to get an idea what you'll be learning!

By Herve B P

Mar 23, 2025

This course exceeded my expectations by offering clear, practical insights into digital marketing and e-commerce that have truly empowered my career journey.

By Rofhiwa M

Mar 5, 2025

I truly appreciate the guidance and encouragement you've provided—it has made a significant impact on my learning journey and my future in digital marketing.

By Carlos A

Sep 13, 2023

Estoy muy contento con este curso de aprendizaje en linea, estoy aprendiendo muchas cosas nuevas para mi, yo lo recomiendo al 100% gracias Google y Coursera.

By Irene M

Feb 3, 2023

This course is really helpful for digital marketing wannabes. Topics were all explained clearly with examples for better understanding of concepts and terms.

By Nihan M

Jan 22, 2023

This is a professionally designed and excellently delivered course. I found it very useful to watch bite sized videos followed by relevant reading materials.

By nour k

Dec 14, 2022

every single tips is illustrated in a way suitable to all levels to understand and to perform .

thanks to all illustrators about the efforts , really helpful.

By Daniel B

Oct 9, 2022

aprendi mucho en este primer curso de conceptos basicos del marketing, lo unico malo que esta en ingles, pero con un buen traductor te enseña mucho, gracias

By Rohit s

Aug 25, 2022

Quality course with Quality Teachers speacially caoch Ak Like the way he explain and react . This course provide me deep knowledge in Digital Marketing feild

By Akash S

Aug 25, 2022

Basic foundation of digital marketing is very clearly made understandsble.Very good way of enhanching knowledge about the vairous fields of digtial marketing

By Jaime L D

Aug 18, 2022

Excellent for the absolute beginner. I learned a lot in this class and it really lays the foundations of what digital marketing and e-commerce are all about.