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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,546 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

ES

Oct 5, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

OO

Nov 15, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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6101 - 6118 of 6,118 Reviews for Foundations of Digital Marketing and E-commerce

By Tonya

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Jul 10, 2024

Financial aid approved for 1 course and not the entire course! This was unfair!

By Patrick B

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Oct 14, 2023

A lot of fluff. Let's see if the almighty google has something better in store.

By Đỗ N C T

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Dec 24, 2024

Many lot of unnecessary knowledge that can't apply in reaslistic situations

By he z

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Aug 29, 2024

It's too shallow. full of conceptual explanation but not that practical

By norma g -

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Dec 24, 2024

the class wont load customer service help not responding!!!

By Sara D

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Mar 24, 2025

consumerism the class, what a terrible thing to promote

By hasan j

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Aug 7, 2024

I thought it is practical course but it is just thoric

By Malik M A A

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Jun 11, 2024

bad instructor not understanding half things properly

By cindy v

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Jun 14, 2023

Did not show me the rest of the courses this fraud

By Matthew B

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Jun 11, 2024

Outdated content - would not recommend.

By harsh b

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Nov 17, 2024

Way too much unnecessary content.

By OLUWAKEMI O

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Mar 18, 2025

It was a great course to learn

By Nagaraj B

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Oct 21, 2024

nothing more in depth concepts

By Sandile

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Mar 10, 2025

Can’t access my certificate

By Tomi S

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Mar 20, 2025

bullshit platform.

By Muhammad N D P

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Oct 27, 2024

Wasting time

By Sanket K

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Mar 27, 2025

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