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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
26,863 ratings

About the Course

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

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3651 - 3675 of 6,192 Reviews for Foundations of Digital Marketing and E-commerce

By Mani K

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Sep 3, 2023

This course is very great

By Abdullah G

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Aug 27, 2023

it was very good course

By Salim B

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Jul 27, 2023

You learn no matter what.

By Vinay K P

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Jul 3, 2023

Great Learning. Thanks!!!

By Muinat Y

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Jun 23, 2023

I enjoyed every bit of it

By Kamlesh A

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May 18, 2023

Good Fundamentals course.

By Ghadir A G

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Apr 15, 2023

Easy and straight forward

By Lynn P

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Mar 28, 2023

Amazing learning program!

By Yodit Z

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Mar 18, 2023

So far good, eye opeining

By Gusti B A V

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Feb 22, 2023

Its really helpful course

By Shubh G

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Feb 2, 2023

Very helpful and precious

By Mohammed E

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Jan 27, 2023

thank you so much for all

By Emon B

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Jan 5, 2023

I loved doing this course

By Vaasu S G

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Jan 1, 2023

Very well crafted session

By DigitaL H K P

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Dec 12, 2022

Thanks, Coursera & Google

By Vishakha K

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Dec 6, 2022

great source of knowledge

By Samantha G

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Nov 27, 2022

Great informative course.

By Naveed J

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Nov 20, 2022

one of the best course :)

By Hitesh S

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Nov 1, 2022

Meaningful and insightful

By Siti N H B H

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Nov 1, 2022

this is my favorite title

By Khalid M

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Oct 29, 2022

Really informatic course

By Levon M

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Oct 26, 2022

Covers good fundamentals

By Fatima L

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Sep 28, 2022

Instructors are amazing!

By Ahmed K H

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Sep 1, 2022

great from to to bottom.

By Arunkumar h A

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Sep 1, 2022

doing well about society