Learner Reviews & Feedback for Foundations of marketing analytics by ESSEC Business School
About the Course
techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move more into a
business role, in particular in marketing. You will find this course exciting and rewarding if you already have a background in statistics, can use
R or another programming language and are familiar with databases and data analysis techniques such as regression, classification, and
clustering. However, it contains a number of recitals and R Studio tutorials which will consolidate your competences, enable y...
Top reviews
VS
Jun 11, 2020
Clear practical explanation of concepts. However atleast a basic knowledge of R is essential to take up the course. Even if you don't know R the concepts can be understood except the coding part
GC
Aug 17, 2021
Very good course. It helps to have a short PDF file embedded along with notes, containing the most commonly used R commands and its usage so that Newbies get a chance to understand this quickly
51 - 75 of 183 Reviews for Foundations of marketing analytics
By Magdiel G
•Feb 6, 2016
Very reality-based examples, there is an obvious mastery on the subject by the professor.
By Karen F
•Feb 29, 2016
An outstanding course provides clear and practical information! I learned a lot from it.
By Ana O
•Jan 30, 2019
Content was exactly what I was looking for, it was very well delivered and explained.
By PRABHAT K
•Nov 16, 2017
Excellent marketing concepts with application through R. Must take course to learn R
By Atitachat K
•Nov 4, 2018
I would like to know more study case it is would be more benefit for whoes enroll
By walid s
•May 17, 2018
Well done, easy to understand and useful R program to reuse for the future. thanks
By Aniruddha K
•Jan 24, 2020
Thank you for making me understand each and every basics in marketing analytics
By Dr K G P
•Jun 16, 2020
Its Very use full for Marketing analytics both Academic and Business peoples.
By Vardaan g
•Dec 22, 2018
The course had a great flow and the instructions were on point for each video.
By Pratham S
•Apr 15, 2017
Topics are well explained, especially from real world scenario point of view.
By Richard J R
•Oct 8, 2016
This course is an excellent option to learn marketing, very nice materials!
By Piotrek D
•Jul 9, 2016
Great course. Well organized, interesting, and clear. Highly recommended.
By Yendra T P G
•Dec 3, 2017
The course is really practical and applied to the business point of view
By Ihar V
•Nov 16, 2020
The course is good and teaches the main aspects of users' segmentation.
By Eleanna S R
•Jan 3, 2016
very helpful, practical and with clear definitions of every term used!
By Mauricio C G
•Apr 17, 2019
Excellent intro course to the nuts and bolts of data-driven marketing
By Fernando B
•Jun 18, 2016
Exceptional great course for all marketing analyst. 100% recomended
By Maximilian M
•Jun 22, 2018
excellent course. the professor coveys core concepts to the point.
By Bidyut R
•Sep 10, 2018
Overall it is good session on Foundations of Marketing Analytics
By Camilo E S C
•Jul 4, 2020
Such a great and easy to get applied marketing analytics course
By Paola V T
•Oct 19, 2016
Great basis to understand marketing analytics and its tools.
By Plicia R
•Jun 16, 2024
helpful information I never knew until I took this course
By Deleted A
•Nov 27, 2015
This specialisation just gets better and better. Bravo!
By Ponciano R
•Dec 31, 2018
Great course, covers a lot of practical applications.
By Keith P D C
•Dec 3, 2015
Great balance between theory and implementation in R.