This course will give you an introduction to key marketing concepts and basic skills. You’ll learn how tools such as marketing frameworks can help you analyze the market and achieve business goals. As you dive into the psychology of marketing, you’ll learn how to understand consumer behavior, size up the competition, and engage customers through effective marketing channels. This course will provide you with the foundational knowledge needed to explore more specialized marketing topics.
Essential Marketing Frameworks
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Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
12 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Foundational marketing terms and concepts
Key marketing frameworks (e.g., SWOT analysis, 4Ps, 5Cs)
Insights into consumer behavior and their impact on marketing strategies
Details to know
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Recently updated!
April 2025
Assessments
13 assignments
Taught in English
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There are 3 modules in this course
In this module, we'll dive into some foundational concepts and terminology of marketing. You will learn why marketing is essential for businesses and explore various marketing roles and careers. Through engaging with key marketing terms and analyzing real-world case studies, you will gain a solid understanding of how marketing strategies are developed and implemented. This module will set the stage for your journey into the world of marketing, providing you with the essential knowledge and skills needed to succeed in more specialized topics.
What's included
3 videos6 readings3 assignments2 discussion prompts2 plugins
This module focuses on a crucial aspect of marketing: understanding and analyzing markets. In this module, you will be introduced to key marketing frameworks that will help you comprehend a business's market and identify opportunities. You'll learn about several marketing frameworks, including: 4Ps, 5Cs, 7Ps, Porter's Five Forces, and more. At the end of this module, you'll develop a basic marketing plan using one of the frameworks.
What's included
1 video3 readings3 assignments1 peer review1 plugin
Welcome to Module 3 of Essential Marketing Frameworks! This module focuses on the fascinating field of marketing psychology and how it can be used to engage with your audience effectively. You'll learn about key consumer behavior concepts, the ethical importance of audience consideration, and how to analyze market research findings to make informed marketing decisions. At the end of this module, you'll create a basic research marketing proposal that incorporates key concepts from the lesson.
What's included
4 videos5 readings7 assignments1 discussion prompt2 plugins
Instructor
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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