Strategy is about sustainable competitive advantage. Create massive value for customers and protect your profits. Strategy is about winning. Play your own game and use your unfair advantage.
Mastering Business Essentials: Strategy
Cultivez votre carrière grâce à des programmes dirigés par des experts, des certificats prêts à l'emploi et des moyens d'évoluer sur 10 000 . Le tout pour 25 $US/mois, facturé annuellement. Économisez
Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.
niveau Débutant
Expérience recommandée
4 heures pour terminer
3 semaines à 1 heure par semaine
Planning flexible
Apprenez à votre propre rythme
Ce que vous apprendrez
Learn the difference between strategy and planning. Be able to explain why strategy can be scary, and while it's more like poker than chess.
Détails à connaître
Certificat partageable
Ajouter à votre profil LinkedIn
Récemment mis à jour !
avril 2025
Évaluations
2 devoirs
Enseigné en Anglais
Découvrez comment les employés des entreprises prestigieuses maîtrisent des compétences recherchées
Obtenez un certificat professionnel
Ajoutez cette qualification à votre profil LinkedIn ou à votre CV
Partagez-le sur les réseaux sociaux et dans votre évaluation de performance
Il y a 5 modules dans ce cours
Strategy is about sustainable competitive advantage; it's about winning. It's about playing the long-game, knowing what you do well, creating massive value for customers, and finding your unfair advantage. It applies to everyone.
Inclus
2 vidéos1 lecture1 sujet de discussion
Industries don’t change overnight. They have structural dynamics and players that push/pull for profits. If we were Coca Cola, it's natural to think of rivals (e.g., Pepsi, Dr. Pepper), but also consider other players: a) suppliers (aluminum, glass providers) who want to raise prices; b) distributors (grocery, retail, gas stations) who want discounts; c) new entrants (energy drinks) who want to get into your industry, your business; d) substitutes (water, tea) that offer different kind of value. Business is a wrestling match for profits, so we should always remember who we are wrestling with.
Inclus
3 vidéos1 devoir2 sujets de discussion
Strategy is how we deal with competition. Customers have high expectations and competition (rivals, suppliers, distributors, new entrants, and substitutes) are always knocking on the door. So our strategy needs to be a "flywheel" that gets stronger over time. . . sustainable, enduring, and hard to copy.
Inclus
2 vidéos1 lecture1 sujet de discussion
Positioning is a marketing concept that also applies to strategy. When your customers think of their top 3 choices, how would they describe you, and how would they describe their other choices. Question: How are Dell and Apple different? Don't they both make electronics? Answer: They use their core competencies - what makes them truly unique to "be the best versions of themselves" and "play their own game."
Inclus
3 vidéos1 devoir2 sujets de discussion
Strategy is not a straight line. Your customers have opinions and choices; they don't have to like your products. They don't have to pay for your service. Competitors are always eager to out-best you, work harder, copy your success. Steal your market share. Free markets are great for customers and terrible for lazy companies. Strategy involves trade-offs. You cannot be all things to all people. Strategy involves innovation, risk, and potential failure. As Roger Martin, ex-Dean of Rotman Business School (Toronto) said, "If you're not scared, it probably means your strategy is no good."
Inclus
2 lectures1 évaluation par les pairs1 sujet de discussion
Instructeur
Offert par
Pour quelles raisons les étudiants sur Coursera nous choisissent-ils pour leur carrière ?
Felipe M.
Étudiant(e) depuis 2018
’Pouvoir suivre des cours à mon rythme à été une expérience extraordinaire. Je peux apprendre chaque fois que mon emploi du temps me le permet et en fonction de mon humeur.’
Jennifer J.
Étudiant(e) depuis 2020
’J'ai directement appliqué les concepts et les compétences que j'ai appris de mes cours à un nouveau projet passionnant au travail.’
Larry W.
Étudiant(e) depuis 2021
’Lorsque j'ai besoin de cours sur des sujets que mon université ne propose pas, Coursera est l'un des meilleurs endroits où se rendre.’
Chaitanya A.
’Apprendre, ce n'est pas seulement s'améliorer dans son travail : c'est bien plus que cela. Coursera me permet d'apprendre sans limites.’
Ouvrez de nouvelles portes avec Coursera Plus
Accès illimité à 10,000+ cours de niveau international, projets pratiques et programmes de certification prêts à l'emploi - tous inclus dans votre abonnement.
Faites progresser votre carrière avec un diplôme en ligne
Obtenez un diplôme auprès d’universités de renommée mondiale - 100 % en ligne
Rejoignez plus de 3 400 entreprises mondiales qui ont choisi Coursera pour les affaires
Améliorez les compétences de vos employés pour exceller dans l’économie numérique
Foire Aux Questions
Strategy is about having a sustainable competitive advantage, which is incredibly important to companies and your personal career. What are you uniquely good at? What are customers willing to pay you for? How can you create an "economic moat" around yourself? What lessons can we learn from Reliance Jio, Apple, Dell Computer, Trader Joe's, and Southwest airlines.
In the age of GenAI (ChatGPT, CoPilot, LLM) where machines learn by themselves, how can you stay relevant and earn $$$. Strategy is about making difficult choices = investing your time with customers, skills, experiences that gain in value.
Tactics are always important, but strategy helps you win long-term. I teach strategy every year to Emory students, here is a sample of the questions we tackle together in the classroom, in discussions, and online here.
John Kim, is an associate professor in the practice, at Emory University. He is a management consultant by experience and passion. He's been teaching strategy, healthcare, and consulting since 2017.
He has a Management Consulting specialization here with 1,300+ reviews with a weighted average 4.9 star rating here.
His teaching style is interactive - yes, even with online videos - and wants you to succeed. See his teaching philosophy here.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
Plus de questions
Aide financière disponible,