What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

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Get in-depth knowledge of a subject by completing a series of courses and projects.

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Earn career credentials from industry leaders that demonstrate your expertise.

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Earn career credentials while taking courses that count towards your Master’s degree.

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Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

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Explore the Web Analytics Course Catalog

Google Cloud
Introduction to AI and Machine Learning on GC - Indonesian
Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Big Data, Cloud Computing, Machine Learning, Predictive Modeling, Data Pipelines
Beginner · Course · 1 - 3 Months
Google Cloud
Launching into Machine Learning - Italiano
Skills you'll gain: Applied Machine Learning, Data Quality, Machine Learning, Data Cleansing, Supervised Learning, Google Cloud Platform, Exploratory Data Analysis, Data Validation, Big Data, Sampling (Statistics), Regression Analysis
Beginner · Course · 1 - 3 Months
Universidad de los Andes
Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®
Skills you'll gain: User Story, Maintainability, Test Automation, Software Testing, Version Control, Test Driven Development (TDD), Git (Version Control System), Software Architecture, Continuous Integration, Software Design, Unit Testing, Acceptance Testing, Usability, System Testing, Software Design Patterns, Web Content Accessibility Guidelines, Agile Software Development, Angular, Agile Project Management, Unified Modeling Language
Credit offered
Mastertrack · 6 - 12 Months
Status: Free
Google Cloud
Networking in Google Cloud: Fundamentals - Français
Skills you'll gain: Network Monitoring, Network Troubleshooting, Google Cloud Platform, General Networking, Virtual Private Networks (VPN), Network Architecture, Network Performance Management, Cloud Infrastructure, Virtual Machines, Network Analysis, Service Level
Intermediate · Course · 1 - 3 Months
Google Cloud
Observability in Google Cloud - Français
Skills you'll gain: Application Performance Management, Google Cloud Platform, Prometheus (Software), Cloud Computing Architecture, Network Monitoring, Kubernetes, Cloud Management, Event Monitoring, System Monitoring, Cloud Applications, Identity and Access Management, Performance Testing, Network Analysis, Debugging
Beginner · Course · 1 - 3 Months
Google Cloud
Gemini for Data Scientists and Analysts - 日本語版
Skills you'll gain: Marketing Analytics, Generative AI, Customer Analysis, Customer Insights, Big Data, Marketing Strategies, Advanced Analytics, Forecasting, Predictive Analytics, Data Analysis, Time Series Analysis and Forecasting, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Pod Management with Kubernetes: Run containerized workloads
Skills you'll gain: Docker (Software), Kubernetes, Containerization, DevOps, Application Deployment, CI/CD, Scalability, YAML
Intermediate · Guided Project · Less Than 2 Hours
Amazon Web Services
DevOps and AI on AWS: CI/CD for Generative AI Applications
Skills you'll gain: Infrastructure as Code (IaC), Amazon CloudWatch, CI/CD, AWS CloudFormation, Application Deployment, Continuous Deployment, Amazon Web Services, Continuous Integration, DevOps, Cloud Management, Generative AI, Cloud Applications, System Monitoring, Application Performance Management, Automation, Release Management
Mixed · Course · 1 - 4 Weeks
Google Cloud
Exploring Data Transformation with Google Cloud - Português Brasileiro
Skills you'll gain: Digital Transformation, Data Warehousing, Google Cloud Platform, Data Governance, Looker (Software), Data Transformation, Data Management, Cloud Storage, Big Data, Real Time Data, Cloud Computing, Data Migration, Business Intelligence, Data-Driven Decision-Making, Database Management
Beginner · Course · 1 - 3 Months
Google Cloud
Boost Productivity with Gemini in BigQuery - Deutsch
Skills you'll gain: Big Data, Exploratory Data Analysis, Data Analysis, Analytics, Google Cloud Platform, Data Cleansing, Data Processing, Generative AI, SQL, Data Visualization Software, Data Pipelines, Artificial Intelligence
Beginner · Course · 1 - 4 Weeks
Google Cloud
Preparing for Your Cloud Architect Journey - 日本語版
Skills you'll gain: Cloud Computing Architecture, Cloud Infrastructure, Cloud Solutions, Cloud Management, Cloud Security, Solution Architecture, Google Cloud Platform, Cloud Computing, Scalability, Requirements Analysis
Advanced · Course · 1 - 3 Months
Google Cloud
Work with Gemini Models in BigQuery - 한국어
Skills you'll gain: Generative AI, Customer Relationship Management, Google Cloud Platform, Big Data, Artificial Intelligence and Machine Learning (AI/ML), SQL, Predictive Analytics, Python Programming, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular web analytics courses

Introduction to AI and Machine Learning on GC - Indonesian: Google Cloud
Launching into Machine Learning - Italiano: Google Cloud
Principios de ingeniería de software automatizada y ágil Certificado MasterTrack®: Universidad de los Andes
Networking in Google Cloud: Fundamentals - Français: Google Cloud
Observability in Google Cloud - Français: Google Cloud
Gemini for Data Scientists and Analysts - 日本語版: Google Cloud
Pod Management with Kubernetes: Run containerized workloads: Coursera Project Network
DevOps and AI on AWS: CI/CD for Generative AI Applications: Amazon Web Services
Exploring Data Transformation with Google Cloud - Português Brasileiro: Google Cloud
Boost Productivity with Gemini in BigQuery - Deutsch: Google Cloud

Web Analytics Courses Online