What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Universidad Austral
Diseñando páginas web con Bootstrap 4
Skills you'll gain: Responsive Web Design, LESS, Bootstrap (Front-End Framework), Version Control, HTML and CSS, Web Design and Development, Bitbucket, UI Components, Web Development Tools, Cascading Style Sheets (CSS), Front-End Web Development, Javascript and jQuery, Application Deployment, Node.JS
4.4
Rating, 4.4 out of 5 stars
644 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free
Universidad Austral
Excel aplicado a los negocios (Nivel Avanzado)
Skills you'll gain: Excel Macros, Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Analysis Expressions (DAX), Business Analysis, Data Validation, Business Analytics, Data Import/Export, Process Optimization, Business Modeling, Data Integration, Automation
4.8
Rating, 4.8 out of 5 stars
2.9K reviews
Intermediate · Course · 1 - 3 Months
University of Colorado Boulder
Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising
Skills you'll gain: Advertising, Advertising Campaigns, Social Media, Search Engine Marketing, Social Media Marketing, Digital Marketing, Social Media Strategy, Media Buying, Data Ethics, Campaign Management, Social Media Content, Web Analytics and SEO, Facebook, Marketing, Marketing Effectiveness, Media Planning, Web Analytics, Google Analytics, Marketing Analytics, Business Metrics
4.6
Rating, 4.6 out of 5 stars
752 reviews
Beginner · Specialization · 3 - 6 Months
Meta
Front-End Developer Capstone
Skills you'll gain: Responsive Web Design, Front-End Web Development, Git (Version Control System), Web Content Accessibility Guidelines, User Interface and User Experience (UI/UX) Design, HTML and CSS, React.js, Version Control, Usability, Web Design, Usability Testing, Web Applications, Web Development, Data Validation
4.6
Rating, 4.6 out of 5 stars
399 reviews
Intermediate · Course · 1 - 4 Weeks
Coursera Project Network
Building Custom Regional Reports with Google Analytics
Skills you'll gain: Google Analytics, Ad Hoc Reporting, Marketing Analytics, Data-Driven Decision-Making, Web Analytics, Dashboard, Email Marketing, Geospatial Information and Technology
4.6
Rating, 4.6 out of 5 stars
270 reviews
Beginner · Guided Project · Less Than 2 Hours
University of California, Santa Cruz
Bayesian Statistics
Skills you'll gain: Time Series Analysis and Forecasting, Bayesian Statistics, R Programming, Forecasting, Statistical Inference, Statistical Modeling, Technical Communication, Data Analysis, Probability, Statistical Methods, Statistical Analysis, Advanced Analytics, Markov Model, Mathematical Modeling, Microsoft Excel, Probability Distribution, Probability & Statistics, Unsupervised Learning, Regression Analysis, Predictive Modeling
4.6
Rating, 4.6 out of 5 stars
3.5K reviews
Intermediate · Specialization · 3 - 6 Months
Microsoft
Work Smarter with Microsoft Excel
Skills you'll gain: Microsoft Excel, Excel Formulas, Data Visualization, Spreadsheet Software, Microsoft 365, Productivity Software, Data Analysis Software, Data Import/Export, Data Management, File Management
4.7
Rating, 4.7 out of 5 stars
2.7K reviews
Beginner · Course · 1 - 3 Months
University of Michigan
Introduction to Structured Query Language (SQL)
Skills you'll gain: Database Design, SQL, MySQL, Relational Databases, Database Management, Databases, Data Modeling, Data Integrity, Development Environment, Software Installation
4.8
Rating, 4.8 out of 5 stars
5.4K reviews
Intermediate · Course · 1 - 4 Weeks
IBM
Getting Started with Git and GitHub
Skills you'll gain: Git (Version Control System), GitHub, Version Control, Open Source Technology, Web Development Tools, Command-Line Interface, DevOps
4.6
Rating, 4.6 out of 5 stars
1.6K reviews
Beginner · Course · 1 - 4 Weeks
IE Business School
Marketing Strategy
Skills you'll gain: Survey Creation, Marketing Planning, Market Research, Product Marketing, Consumer Behaviour, Value Propositions, Market Analysis, Marketing, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Strategy and Techniques, Marketing Communications, Marketing Psychology, Strategic Marketing, Marketing Management
4.5
Rating, 4.5 out of 5 stars
6.1K reviews
Beginner · Specialization · 3 - 6 Months
University of Toronto
Gender Analytics: Gender Equity through Inclusive Design
Skills you'll gain: Human Centered Design, User Experience Design, Organizational Change, User Research, Design Thinking, Change Management, Design Research, Data Ethics, Data Collection, Quantitative Research, Influencing, Qualitative Research, Organizational Leadership, Business Leadership, Storytelling, Leadership, Diversity Awareness, Diversity and Inclusion, Gap Analysis, Innovation
4.8
Rating, 4.8 out of 5 stars
563 reviews
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Business Analytics Executive Overview
Skills you'll gain: Business Analytics, Data Presentation, Analytics, Data Visualization Software, Data Analysis, Business Intelligence, Data-Driven Decision-Making, Trend Analysis, Predictive Analytics, Data Strategy, Data Warehousing, Data Science, Business Transformation
4.6
Rating, 4.6 out of 5 stars
278 reviews
Intermediate · Course · 1 - 4 Weeks