• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Internet Marketing

    Internet Marketing Courses Online

    Master internet marketing strategies for online business growth. Learn about SEO, social media marketing, email marketing, and analytics.

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Internet Marketing Course Catalog

    • Status: Free
      Free
      U

      Universidad de los Andes

      Marketing Verde

      Skills you'll gain: Marketing Planning, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Marketing Strategies, Branding, Business Strategy, Market Analysis, Target Market, Sustainability Reporting, Corporate Sustainability, Brand Strategy, Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.2K reviews

      Mixed · Course · 1 - 3 Months

    • Status: [object Object]
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Social Media Strategy, Instagram, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • S

      Simplilearn

      Social Media Marketing and Brand Advocacy

      Skills you'll gain: Social Media Marketing, Social Media, Customer Retention, Marketing Strategies, Social Media Strategy, Instagram, Marketing Planning, Marketing, Digital Marketing, Growth Strategies, Customer Acquisition Management, Advertising Campaigns, Customer Relationship Management, UI/UX Strategy, Digital Content, Facebook, E-Commerce, Marketing Effectiveness, Campaign Management, Customer Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Create an A/B web page marketing test with Google Optimize

      Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Web Analytics and SEO, Target Audience, Usability Testing, Marketing Effectiveness, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      104 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Maryland, College Park

      Foundations of Digital Marketing

      Skills you'll gain: Search Engine Marketing, Marketing Analytics, Search Engine Optimization, Web Analytics, Web Analytics and SEO, Analytics, Digital Marketing, Apache Hadoop, Data-Driven Decision-Making, Return On Investment, A/B Testing, Media Planning, Consumer Behaviour, Advertising, Marketing, Big Data, Social Media Strategy, Social Media, Customer Analysis, Marketing Automation

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Marketing Communications, E-Commerce, Price Negotiation, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      D

      Digital Marketing Institute

      Digital Channel Planning and E-Commerce Strategy

      Skills you'll gain: Marketing Channel, E-Commerce, Web Analytics and SEO, Campaign Management, Digital Marketing, Search Engine Marketing, Marketing Strategies, Integrated Marketing Communications, Marketing Effectiveness, Marketing, Email Marketing, Content Marketing, Advertising, Social Media Marketing, Social Media, Business-To-Consumer, Customer Service, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      138 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Data Collection, Target Audience, Budgeting, Digital Transformation, Big Data, Marketing Analytics, Marketing Planning, Professional Networking, Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Placeholder
      S

      Simplilearn

      Behavioral Marketing

      Skills you'll gain: Customer Retention, Marketing Strategies, Digital Marketing, Growth Strategies, Marketing Planning, Marketing, Customer Acquisition Management, Customer Relationship Management, E-Commerce, Customer Engagement, Social Media Marketing, Persona Development, Customer Insights, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      I
      U
      I

      Multiple educators

      Data Science Foundations

      Skills you'll gain: Dashboard, Pseudocode, Jupyter, Algorithms, Data Mining, Pandas (Python Package), Data Visualization Software, Correlation Analysis, Web Scraping, NumPy, R Programming, Probability & Statistics, Predictive Modeling, Big Data, Automation, Computer Programming Tools, GitHub, Data Analysis Software, Machine Learning Algorithms, Unsupervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      111K reviews

      Beginner · Specialization · 3 - 6 Months

    • Placeholder
      Status: [object Object]
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Placeholder
      G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Target Audience, Digital Marketing, Persona Development, Web Analytics and SEO, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Beginner · Course · 1 - 4 Weeks

    1234…244

    In summary, here are 10 of our most popular internet marketing courses

    • Marketing Verde: Universidad de los Andes
    • Meta Social Media Marketing: Meta
    • Social Media Marketing and Brand Advocacy: Simplilearn
    • Create an A/B web page marketing test with Google Optimize: Coursera Project Network
    • Foundations of Digital Marketing: University of Maryland, College Park
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Digital Channel Planning and E-Commerce Strategy: Digital Marketing Institute
    • Social Media Marketing: Northwestern University
    • Behavioral Marketing: Simplilearn
    • Data Science Foundations: IBM

    Frequently Asked Questions about Internet Marketing

    Internet marketing, also known as online marketing or digital marketing, refers to the use of various online platforms and strategies to promote products or services to a targeted audience. It involves leveraging the power of the internet and its various channels such as search engines, social media, email marketing, content marketing, and more, to reach and engage potential customers.

    Internet marketing encompasses a wide range of activities, including search engine optimization (SEO) to improve your website's visibility and ranking on search engine results pages, pay-per-click advertising (PPC) to drive targeted traffic to your website by placing ads on search engines or other websites, social media marketing to create brand awareness and engage with customers on platforms like Facebook, Instagram, Twitter, etc., and email marketing to nurture leads and maintain relationships with existing customers through personalized and targeted email campaigns.

    Furthermore, content marketing is an integral part of internet marketing, which involves creating and sharing valuable, relevant, and informative content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and more.

    Overall, internet marketing allows businesses and individuals to leverage the internet's vast reach and cost-effective nature to connect with their target audience, drive website traffic, generate leads, boost brand visibility, and ultimately increase sales and revenue.‎

    To excel in internet marketing, you should focus on acquiring the following skills:

    1. Search Engine Optimization (SEO): Understanding SEO techniques will help you improve the visibility of websites and drive organic traffic to them.

    2. Content Marketing: Developing compelling and relevant content is crucial for promoting products or services online. Learn how to create engaging blog posts, videos, social media content, and more.

    3. Social Media Marketing: Master the art of leveraging social media platforms like Facebook, Instagram, Twitter, and LinkedIn to engage with users, build an online presence, and promote brands.

    4. Email Marketing: Learn how to effectively use email campaigns to nurture leads, build customer relationships, and generate conversions.

    5. Pay-Per-Click (PPC) Advertising: Understand the fundamentals of PPC advertising to drive targeted traffic to websites using platforms like Google Ads or Facebook Ads.

    6. Analytics and Data Interpretation: Develop the ability to track and analyze website traffic, user behavior, conversion rates, and other relevant metrics to make data-driven decisions and optimize marketing strategies.

    7. Conversion Rate Optimization (CRO): Learn techniques to optimize landing pages, call-to-actions, and conversion funnels to maximize conversion rates and improve the profitability of digital marketing campaigns.

    8. Marketing Automation: Familiarize yourself with tools and software that automate repetitive marketing tasks, such as scheduling social media posts, email automation, and lead nurturing.

    9. Graphic Design and Visual Communication: Gain basic design skills to create visually appealing and engaging content for websites, social media, and other marketing materials.

    10. Copywriting: Understand the principles of persuasive writing and learn how to craft compelling copy for websites, ads, emails, and other marketing materials.

    Remember, the field of internet marketing is continuously evolving, so it is crucial to stay updated with the latest trends and techniques.‎

    With Internet Marketing skills, you can explore a variety of job opportunities. Some of the common roles include:

    1. Digital Marketing Specialist: As a digital marketing specialist, you will be responsible for developing and implementing marketing campaigns across various online platforms. Your skills in internet marketing will be essential in areas such as search engine optimization (SEO), social media marketing, content creation, and email marketing.

    2. Social Media Manager: With internet marketing skills, you can work as a social media manager, responsible for managing an organization's social media presence. You will create engaging content, interact with followers, run paid social media campaigns, and analyze social media metrics to optimize performance.

    3. Search Engine Optimization (SEO) Specialist: As an SEO specialist, you will focus on improving a website's visibility in search engine results pages. This role involves conducting keyword research, optimizing website content, analyzing website traffic, and implementing strategies to improve search rankings.

    4. Content Marketing Manager: Internet marketing skills are valuable for a content marketing manager, who develops and implements content strategies to attract and engage a target audience. You will create compelling content across various mediums, such as blog articles, videos, infographics, and eBooks, while utilizing internet marketing techniques to maximize reach and engagement.

    5. E-commerce Specialist: Internet marketing skills are crucial for managing and promoting online stores. As an e-commerce specialist, you will optimize product listings, run digital advertising campaigns, track and analyze performance metrics, and implement strategies to drive traffic and increase sales.

    6. Digital Marketing Analyst: With internet marketing skills, you can work as a digital marketing analyst, responsible for analyzing data and providing insights to optimize marketing strategies. This role involves monitoring website analytics, conducting market research, and generating reports to improve online marketing campaigns' effectiveness.

    Remember that the field of internet marketing is dynamic, and new roles are constantly emerging. Building and constantly updating your internet marketing skills will open doors to a wide range of job opportunities in the digital marketing industry.‎

    People who are best suited for studying Internet Marketing are those who have a strong interest in digital technologies, online communication, and marketing strategies. They should be curious, creative, and adaptable individuals who enjoy staying up-to-date with the latest trends and developments in the online world. Additionally, having good analytical and problem-solving skills, as well as a knack for understanding consumer behavior, can greatly benefit those studying Internet Marketing.‎

    There are several topics related to Internet Marketing that you can study, including:

    1. Digital Marketing Strategies: Learn various strategies to promote products or services online, such as social media marketing, content marketing, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising.

    2. Social Media Marketing: Understand how to effectively leverage social media platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest to promote businesses, build brand awareness, and engage with target audiences.

    3. Content Marketing: Explore techniques to create and distribute valuable content to attract, educate, and engage potential customers. Topics may include blog writing, copywriting, video marketing, and content distribution strategies.

    4. Search Engine Optimization (SEO): Learn how to optimize websites and improve their visibility on search engine result pages. This involves understanding keyword research, on-page optimization, link building, and utilizing SEO tools.

    5. Email Marketing: Discover how to build and maintain an email list, create enticing email campaigns, and automate certain aspects of email marketing for increased efficiency and customer engagement.

    6. Web Analytics: Gain knowledge on tools like Google Analytics to track, measure, and analyze website traffic, user behavior, and marketing efforts. Learn how to use data to make informed decisions and optimize marketing strategies.

    7. E-commerce and Online Advertising: Explore the concepts, tools, and strategies involved in setting up and managing an online store. Understand online advertising platforms such as Google Ads and Facebook Ads for effective targeting, bidding, and campaign optimization.

    8. Mobile Marketing: Learn how to optimize marketing efforts for mobile devices, including designing mobile-friendly websites, creating mobile search campaigns, and leveraging mobile apps for marketing purposes.

    9. Conversion Rate Optimization (CRO): Understand how to optimize websites, landing pages, and marketing funnels to increase the percentage of visitors who convert into customers. Learn concepts like A/B testing, user experience (UX) optimization, and persuasive copywriting.

    10. Marketing Analytics: Dive into analysis and interpretation of marketing data to measure the effectiveness of marketing campaigns, identify trends, and make data-driven decisions. Topics may include segmentation, customer profiling, and predictive analytics.

    By studying these topics, you will gain a comprehensive understanding of Internet Marketing and be equipped with skills to excel in the field.‎

    Online Internet Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Internet marketing, also known as online marketing or digital marketing, refers to the use of various online platforms and strategies to promote products or services to a targeted audience. It involves leveraging the power of the internet and its various channels such as search engines, social media, email marketing, content marketing, and more, to reach and engage potential customers.

    Internet marketing encompasses a wide range of activities, including search engine optimization (SEO) to improve your website's visibility and ranking on search engine results pages, pay-per-click advertising (PPC) to drive targeted traffic to your website by placing ads on search engines or other websites, social media marketing to create brand awareness and engage with customers on platforms like Facebook, Instagram, Twitter, etc., and email marketing to nurture leads and maintain relationships with existing customers through personalized and targeted email campaigns.

    Furthermore, content marketing is an integral part of internet marketing, which involves creating and sharing valuable, relevant, and informative content to attract and engage a target audience. This can include blog posts, articles, videos, infographics, and more.

    Overall, internet marketing allows businesses and individuals to leverage the internet's vast reach and cost-effective nature to connect with their target audience, drive website traffic, generate leads, boost brand visibility, and ultimately increase sales and revenue. skills. Choose from a wide range of Internet Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Internet Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Placeholder
    Arts and Humanities
    338 courses
    Placeholder
    Business
    1095 courses
    Placeholder
    Computer Science
    668 courses
    Placeholder
    Data Science
    425 courses
    Placeholder
    Information Technology
    145 courses
    Placeholder
    Health
    471 courses
    Placeholder
    Math and Logic
    70 courses
    Placeholder
    Personal Development
    137 courses
    Placeholder
    Physical Science and Engineering
    413 courses
    Placeholder
    Social Sciences
    401 courses
    Placeholder
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Education Articles
    • Career Development Resources
    • Career Aptitude Test

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Placeholder
    Placeholder
    Placeholder
    © 2025 Coursera Inc. All rights reserved.
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder
    • Placeholder