What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

IBM
Generative AI for Data Engineers
Skills you'll gain: ChatGPT, Generative AI, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, OpenAI, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Data Modeling, Data Synthesis, Artificial Intelligence, IBM Cloud, Artificial Intelligence and Machine Learning (AI/ML), Software Development Tools, Image Analysis, Technical Communication
4.7
Rating, 4.7 out of 5 stars
4.7K reviews
Intermediate · Specialization · 1 - 3 Months
Google Cloud
Data Engineering, Big Data, and Machine Learning on GCP
Skills you'll gain: Data Pipelines, Dataflow, Google Cloud Platform, Real Time Data, Data Lakes, MLOps (Machine Learning Operations), Dashboard, Data Warehousing, Extract, Transform, Load, Data Infrastructure, Cloud Storage, Big Data, Tensorflow, Unstructured Data, Data Integration, Data Processing, Data Visualization Software, Apache Hadoop, Apache Spark, Cloud Computing
4.6
Rating, 4.6 out of 5 stars
18K reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free
Georgia Institute of Technology
Introduction to User Experience Design
Skills you'll gain: User Experience Design, Prototyping, User Centered Design, Usability, Requirements Analysis, User Interface (UI), Interaction Design, Usability Testing, User Research
4.5
Rating, 4.5 out of 5 stars
8.6K reviews
Beginner · Course · 1 - 3 Months
IBM
Databases and SQL for Data Science with Python
Skills you'll gain: SQL, Databases, Stored Procedure, Relational Databases, Database Design, Query Languages, Database Management, Data Analysis, Jupyter, Data Manipulation, Pandas (Python Package), Transaction Processing
4.7
Rating, 4.7 out of 5 stars
21K reviews
Beginner · Course · 1 - 3 Months
Status: Free
Maven Analytics
Microsoft Copilot for Excel: AI-Powered Data Analysis
Skills you'll gain: Microsoft Excel, Pivot Tables And Charts, Excel Formulas, Human Resources Software, Data Manipulation, Data Analysis, ChatGPT, Artificial Intelligence, Data Visualization Software, Python Programming, Generative AI
Beginner · Course · 1 - 3 Months
California Institute of the Arts
Visual Elements of User Interface Design
Skills you'll gain: User Interface (UI) Design, Graphic and Visual Design, User Interface and User Experience (UI/UX) Design, Design, Web Design, Design Elements And Principles, Human Computer Interaction, Responsive Web Design, Typography, UI Components, Interaction Design, User Experience Design
4.7
Rating, 4.7 out of 5 stars
6.2K reviews
Beginner · Course · 1 - 3 Months
University of California, Davis
SQL for Data Science
Skills you'll gain: Data Governance, SQL, Data Quality, Query Languages, Data Manipulation, Data Modeling, Relational Databases, Data Science, Data Analysis, Database Management Systems, Descriptive Statistics
4.6
Rating, 4.6 out of 5 stars
17K reviews
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Communicating Business Analytics Results
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Data Analysis, Business Analysis, Analysis, Technical Communication
4.5
Rating, 4.5 out of 5 stars
516 reviews
Intermediate · Course · 1 - 4 Weeks
IBM
Tools for Data Science
Skills you'll gain: Jupyter, Data Visualization Software, Data Science, GitHub, Big Data, R Programming, Statistical Programming, Application Programming Interface (API), Machine Learning, Cloud Computing, Git (Version Control System), Python Programming, SQL
4.5
Rating, 4.5 out of 5 stars
30K reviews
Beginner · Course · 1 - 3 Months
University of Illinois Urbana-Champaign
Text Mining and Analytics
Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Analytics, Data Analysis, Statistical Modeling, Unsupervised Learning, Probability & Statistics, Predictive Modeling, Feature Engineering, Supervised Learning, Machine Learning Algorithms, Algorithms
4.5
Rating, 4.5 out of 5 stars
732 reviews
Mixed · Course · 1 - 3 Months
University of Michigan
Capstone: Retrieving, Processing, and Visualizing Data with Python
Skills you'll gain: Data Processing, Data Cleansing, Data Storytelling, Data Collection, Data Visualization Software, Data Manipulation, Data Access, Python Programming, Exploratory Data Analysis, Algorithms, Web Scraping, Unstructured Data, Text Mining
4.7
Rating, 4.7 out of 5 stars
14K reviews
Beginner · Course · 1 - 3 Months
Status: Free
The Hong Kong University of Science and Technology
Python and Statistics for Financial Analysis
Skills you'll gain: Statistical Inference, Statistical Methods, Pandas (Python Package), Probability & Statistics, Risk Analysis, Statistics, Financial Trading, Financial Data, Data Manipulation, Statistical Analysis, Regression Analysis, Financial Analysis, Jupyter, Financial Modeling, Python Programming, Data Import/Export
4.4
Rating, 4.4 out of 5 stars
4.4K reviews
Intermediate · Course · 1 - 4 Weeks