What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

University of Colorado System
Customer Data Analytics for Marketers
Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Statistical Modeling, Probability Distribution, Data Visualization
4.9
Rating, 4.9 out of 5 stars
9 reviews
Intermediate · Course · 1 - 4 Weeks
University of California San Diego
Big Data
Skills you'll gain: Apache Spark, PySpark, Apache Hadoop, Data Integration, Exploratory Data Analysis, Big Data, Graph Theory, Data Pipelines, Data Modeling, Regression Analysis, Data Mining, Data Management, Applied Machine Learning, Data Infrastructure, Data Presentation, Scalability, Data Processing, Statistical Analysis, Databases, Data Architecture
4.5
Rating, 4.5 out of 5 stars
14K reviews
Beginner · Specialization · 3 - 6 Months
Amazon Web Services
AWS Cloud Technical Essentials
Skills you'll gain: AWS Identity and Access Management (IAM), Amazon CloudWatch, Amazon DynamoDB, Amazon Web Services, Cloud Computing, Amazon S3, Scalability, Cloud Infrastructure, Amazon Elastic Compute Cloud, Cloud Security, Serverless Computing, Cloud Storage, Databases, Virtual Private Networks (VPN), Load Balancing, General Networking, Virtual Machines, Containerization
4.8
Rating, 4.8 out of 5 stars
5.8K reviews
Beginner · Course · 1 - 4 Weeks
University at Buffalo
Data Analysis and Visualization
Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Data Analysis, Minitab, Data Cleansing, Statistical Analysis, Business Process, Process Improvement, Power BI, Project Planning
4.7
Rating, 4.7 out of 5 stars
151 reviews
Beginner · Course · 1 - 4 Weeks
University of California, Davis
Search Engine Optimization (SEO)
Skills you'll gain: Search Engine Optimization, Persona Development, Web Analytics and SEO, Social Media Strategy, Competitive Analysis, Target Audience, Content Marketing, Peer Review, Social Media, Content Strategy, Social Media Marketing, Google Analytics, Presentations, Digital Marketing, Marketing, Forecasting, Marketing Strategy and Techniques, Expectation Management, Consumer Behaviour, User Research
4.6
Rating, 4.6 out of 5 stars
13K reviews
Beginner · Specialization · 3 - 6 Months
Duke University
Excel to MySQL: Analytic Techniques for Business
Skills you'll gain: Presentations, Data Storytelling, Data Presentation, Database Design, MySQL, Relational Databases, SQL, Data Visualization, Business Analytics, Business Metrics, Data Visualization Software, Business Process Improvement, Business Intelligence, Tableau Software, Financial Modeling, Microsoft Excel, Excel Formulas, Business Process, Probability Distribution, Business Risk Management
4.6
Rating, 4.6 out of 5 stars
15K reviews
Beginner · Specialization · 3 - 6 Months
Meta
Meta Android Developer
Skills you'll gain: React Native, Android Studio, Restful API, Version Control, User Research, UI/UX Research, Usability Testing, Git (Version Control System), Data Structures, Jest (JavaScript Testing Framework), Unix Commands, Android Jetpack, Android Development, Persona (User Experience), GitHub, Interaction Design, Kotlin, User Experience Design, User Interface and User Experience (UI/UX) Design, Mobile Development
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
8.3K reviews
Beginner · Professional Certificate · 3 - 6 Months
Meta
Meta Marketing Science Certification Prep
Skills you'll gain: Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, A/B Testing, Target Audience, Marketing Strategies, Marketing Planning, Statistical Inference, Sampling (Statistics), Data Collection, Data Modeling, Statistics, Advertising Campaigns, Campaign Management, Marketing, Analytics, Google Analytics, Data Analysis
4.8
Rating, 4.8 out of 5 stars
2.6K reviews
Intermediate · Specialization · 3 - 6 Months
Meta
Meta iOS Developer
Skills you'll gain: React Native, iOS Development, Core Data (Software), Restful API, Version Control, Apple iOS, User Research, UI/UX Research, Usability Testing, Apple Xcode, Data Structures, Swift Programming, Jest (JavaScript Testing Framework), User Interface (UI), Unix Commands, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, Mobile Development
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
7.8K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
Coursera Instructor Network
Marketing Analytics: Data Predictions and Dashboards
Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Predictive Analytics, Market Analysis, Business Analytics, Marketing, Customer Insights, Market Research, Data Analysis
3.8
Rating, 3.8 out of 5 stars
6 reviews
Beginner · Course · 1 - 4 Weeks
IBM
Data Visualization and Dashboards with Excel and Cognos
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Data Visualization Software, Dashboard, IBM Cognos Analytics, Tree Maps, Scatter Plots, Data Analysis, Pivot Tables And Charts, Microsoft Excel, Histogram
4.7
Rating, 4.7 out of 5 stars
4.1K reviews
Beginner · Course · 1 - 4 Weeks
University of Michigan
Django for Everybody
Skills you'll gain: Application Deployment, Django (Web Framework), Object-Relational Mapping, HTML and CSS, Model View Controller, jQuery, Ajax, Hypertext Markup Language (HTML), JSON, SQL, Databases, Application Development, Javascript, Object Oriented Programming (OOP), Web Development, Back-End Web Development, Data Modeling, Application Security, Web Applications, Web Servers
4.7
Rating, 4.7 out of 5 stars
2.5K reviews
Intermediate · Specialization · 3 - 6 Months