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    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

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    Explore the Customer Analytics Course Catalog

    • Status: [object Object]
      AI skills
      M

      Microsoft

      Microsoft Power BI Data Analyst

      Skills you'll gain: Data Storytelling, Dashboard, Excel Formulas, Extract, Transform, Load, Power BI, Data Analysis Expressions (DAX), Microsoft Excel, Data Modeling, Data-Driven Decision-Making, Star Schema, Data Analysis, Data Presentation, Data Visualization Software, Microsoft Power Platform, Data Integrity, Spreadsheet Software, Data Validation, Data Transformation, Data Cleansing, Data Visualization

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Getting Started in Google Analytics

      Skills you'll gain: Google Analytics, Web Analytics and SEO, Dashboard, Analytics, Data Analysis, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      1.4K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Tools for Exploratory Data Analysis in Business

      Skills you'll gain: Extract, Transform, Load, Data Visualization, Alteryx, Interactive Data Visualization, Business Analytics, Data Visualization Software, Power BI, Exploratory Data Analysis, Analytical Skills, Business Intelligence, Ggplot2, Data Processing, Data Analysis, Data Transformation, Data Wrangling, R Programming, Data Cleansing, Data Manipulation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Analyze Data to Answer Questions

      Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Data Manipulation, Excel Formulas, Query Languages, Pivot Tables And Charts, SQL, Data Transformation, Database Management, Data Import/Export, Constructive Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Applied Data Science with Python

      Skills you'll gain: Matplotlib, Network Analysis, Feature Engineering, Plot (Graphics), Data Visualization Software, Interactive Data Visualization, Pandas (Python Package), Applied Machine Learning, Supervised Learning, Text Mining, Scikit Learn (Machine Learning Library), Network Model, Jupyter, NumPy, Graph Theory, Data Manipulation, Natural Language Processing, Data Analysis, Data Processing, Unstructured Data

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34K reviews

      Intermediate · Specialization · 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Supply Chain Logistics

      Skills you'll gain: Warehouse Management, Inventory and Warehousing, Inventory Management System, Transportation, Supply Chain, and Logistics, Warehouse Operations, Logistics, Transportation Operations, General Shipping and Receiving, Supply Chain Management, Supply Chain, Customer Service, Cost Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      G

      Google

      Data Analysis with R Programming

      Skills you'll gain: Rmarkdown, Ggplot2, R Programming, Data Analysis, Tidyverse (R Package), Data Visualization Software, Data Cleansing, Statistical Analysis, Data Manipulation, Package and Software Management, Data Structures

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11K reviews

      Beginner · Course · 1 - 3 Months

    • Placeholder
      Status: [object Object]
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Social Media, Marketing Analytics, Target Audience, Content Creation, Social Media Strategy, Instagram, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Placeholder
      U

      University of Virginia

      Digital Product Management: Modern Fundamentals

      Skills you'll gain: New Product Development, Product Management, Agile Product Development, Innovation, Product Improvement, Ideation, Product Lifecycle Management, Customer Insights, Design and Product, Product Roadmaps, Product Design, Stakeholder Engagement, Customer Engagement, Data-Driven Decision-Making, Web Analytics, Product Testing, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Placeholder
      U

      University of Illinois Urbana-Champaign

      Business Data Management and Communication

      Skills you'll gain: Data Storytelling, Revenue Recognition, Financial Statements, Data Presentation, Data Visualization, Accrual Accounting, Infographics, Cash Flows, Accounting Records, Financial Accounting, Data Collection, Tidyverse (R Package), Income Statement, Accounting, Data Processing, Business Valuation, Business Analytics, Data Quality, Asset Management, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Placeholder
      I

      IBM

      Generative AI for Data Analysts

      Skills you'll gain: Generative AI, ChatGPT, Data Storytelling, OpenAI, Analytics, Data Analysis, Dashboard, Data Ethics, Artificial Intelligence, IBM Cloud, Data Visualization Software, Artificial Intelligence and Machine Learning (AI/ML), SQL, Python Programming, Data Processing, Software Development Tools, Data Cleansing, Augmented and Virtual Reality (AR/VR), Image Analysis, Technical Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Placeholder
      U

      University at Buffalo

      Data Analysis and Visualization

      Skills you'll gain: Data Storytelling, Statistical Process Controls, Data Visualization Software, Data-Driven Decision-Making, Business Analytics, Tableau Software, Data Analysis, Minitab, Data Cleansing, Statistical Analysis, Business Process, Process Improvement, Power BI, Project Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      151 reviews

      Beginner · Course · 1 - 4 Weeks

    Customer Analytics learners also search

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    1…111213…301

    In summary, here are 10 of our most popular customer analytics courses

    • Microsoft Power BI Data Analyst: Microsoft
    • Getting Started in Google Analytics: Coursera Project Network
    • Tools for Exploratory Data Analysis in Business: University of Illinois Urbana-Champaign
    • Analyze Data to Answer Questions: Google
    • Applied Data Science with Python: University of Michigan
    • Supply Chain Logistics: Rutgers the State University of New Jersey
    • Data Analysis with R Programming: Google
    • Meta Social Media Marketing: Meta
    • Digital Product Management: Modern Fundamentals: University of Virginia
    • Business Data Management and Communication: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Customer Analytics

    Customer analytics is a method used by managers and business owners for making business decisions based upon past customer behavior. It uses tools like regression analysis, predictive analytics, and market segmentation to turn data into usable information that can be leveraged for the creation of direct marketing campaigns and other aspects of managing customer relationships. Behaviors customers have exhibited in the past are examined and used as a basis for predicting future behaviors. The information is then used to create campaigns that have an influence on future buying behaviors. This type of analysis serves as a solid basis for making business decisions.‎

    If you're considering a career in management, product development, or marketing, customer analytics is a valuable study area because it serves as the basis of good decision-making in the business world. Effectively applying real-world data about customer behavior using tools, such as predictive analytics, increases the likelihood of successful marketing campaigns. It also helps developers create products that deliver greater customer satisfaction. Additionally, when you have the tools and data on hand that tell you how customers responded to different circumstances in the past, you're able to explain and support the business decisions you make.‎

    Taking online courses on Coursera in customer analytics provides you with the knowledge you need to acquire in a convenient setting supported by experienced instructors. The learning starts with courses that cover the basic, introductory information that forms the foundation of learning customer analysis. The courses then offer the information that guides you all the way through the process of learning specific customer analysis techniques that provide you with information about marketing performance measurement and management. When you understand this customer-centric aspect of business analytics, you're able to apply it to the decisions you make regarding new marketing campaigns and any other business decisions you make that affect your company's customers.‎

    When starting to learn about customer analytics, you need to have strong reading and math skills. The earliest courses allow you to build a foundation of knowledge when beginning to study this area of business analytics. The specifics—such as how to use the data to create a decision tree you can use when making decisions for your job—develop as you work your way through the customer analytics and business analytics courses. Check the listing for information about the course level when choosing a customer analytics course. The courses are marked for beginners, intermediate level students, and advanced level students, which makes it easy for you to choose one that matches your knowledge base in this type of analytical field.‎

    Online Customer Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Customer Analytics skills. Choose from a wide range of Customer Analytics courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Customer Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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